Resuming vehicle production at its automobile assembly plant near Sujawal, Sindh, Yousuf Dewan Companies on Sunday unveiled Daehan SHEHZORE pickup. However, unveiling ceremony SHEHZORE was held at Mohatta Palace Museum in Karachi. Federal Minister for Interior, Planning, Development and Reforms, Ahsan Iqbal, chairman Kolao Group Oh Sei Young, government officials, members of diplomatic corps, industry leaders, media, and other dignitaries attended the event.
Yousuf Dewan Companies and Kolao Group of South Korea began a joint venture in April 2016 after Dewan Farooque Motors Limited (DFML) received the coveted Brownfield status from the Ministry of Industries and Production. Ahsan Iqbal congratulated DewanYousuf and his team for their relentless efforts to revive their automotive assembly plant and wished them good luck in the future.
"Our government through the Automotive Policy is fully committed to extending full support to the local automotive industry of the country," he said, speaking as chief guest. Dewan Muhammad Yousuf Farooqui, chairman Yousuf Dewan Companies, said that SHEHZORE pickup is the most popular light commercial vehicle in the automotive history of Pakistan. With over 50,000 units in operation, SHEHZORE has become the generic name for pickups in the country.
He further said it was made possible by the acquisition of Brownfield status from the Ministry of Industries and Production, a landmark achievement for which he thanked the Ministry of Industries and Production, the Engineering Development Board, and the Board of Investment. "The JVA with Kolao group will help us keep our promise of delivering the best-quality vehicles to our trusted customers as we stay committed to contributing our best to our motherland's socioeconomic development," he said.
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