ISLAMABAD: Smartphones have registered around 30 percent share in overall cellular mobile devices imported in the country during last year which was only 7 percent in 2012.
In next two years, smartphones are expected to cross 55% of mobile phone imports in Pakistan as their adoption is expected to grow further due to expanding 3G and 4G networks.
A report issued by Pakistan Telecommunication Authority (PTA) revealed that smartphone has become a major source for innovation and new age of enhanced mobile phone use in personal life.
With introduction of larger screen-sizes, consumers are finding smartphones a convenient way to complete many activities what they used to do manually or through desktops.
Therefore, larger screen phones are an accelerator for increasing adoption o smartphone.
Companies are developing their mobile websites, which will further enhance consumer experience on smartphones.
Greater functionality, rich features and enhanced interfaces make the consumer experience on smartphones much more attractive than the features available on a desktop.
The report said share of internet activities through smartphones will grow in near future.Smartphones are more convenient to use and the younger generation has quickly adapted to use of smartphones.
The fall in smartphone prices and mobile data cost has also increased the adoption of smartphones in developing countries.
According to GSMA Intelligence data forecast, global smartphone adoption is expected to increase massively in coming years particularly in developing markets.Smartphone penetration in Asia- Pacific region has reached around 40 % in 2014, and forecast is that this will rise to 65 % by 2020.
Similarly, worldwide smartphone penetration was 50%, which is expected to increase to over 73% by 2020.
Availability of next generation mobile services after the auction of 3G and 4G spectrum in Pakistan in April 2014 has rapidly increased the adoption of smartphone in the society.During 2015, 123 percent increase in smartphone shipment to Pakistan.
Cellular mobile operators have also collaborated with smartphone manufacturers to promote smartphone usage in Pakistan.Companies have also started developing mobile apps and mobile websites keeping in view the fast adoption of smartphones in the country, which will increase the smartphone usage in future.
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