KARACHI: Philip Morris (Pakistan) Limited’s innovation program with local startups concludes with an exhilarating grand finale.

The first prize, PKR 800,000 and a trip to London Tech Week, went to team Yadgaar, the second prize, PKR 500,000 went to team Red Retail and the third prize, PKR 250,000 went to team Nucleus. The collaboration with the startup finalists and PMPKL will not end here as the leadership will now be focusing on creating impact by deploying a chosen a few of the proposed solutions with the startups.

Roman Yazbeck, Managing Director at Philip Morris (Pakistan) said that this is a big and bold step for Philip Morris (Pakistan) Limited to be venturing into the future by partnering with startups. “We hope that these great ideas being pitched before us have the potential to create an impact for the organization’s goal of becoming more forward looking & consumer centric,” he added.

The Program focused on empowering start-up founders & entrepreneurs to collaborate with PMPKL to build tech-based solutions for PMPKL’s challenges.

Copyright Business Recorder, 2022

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