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KARACHI: Pakistan’s First Asset Management Company NITL has launched its presence on Emlaak Financials, which is the country’s first consolidated digital platform for mutual fund investments across the asset management industry. Emlaak Financials has been launched by IT Minds, which is a wholly owned subsidiary of Central Depository Company of Pakistan (CDC), with the objective of facilitating and promoting ease of investments in a digital manner.

Describing the objectives of the platform, NITL Managing Director Adnan Afridi said, “This FinTech solution aims to pave the way for the growth of the Mutual Fund Industry and for promoting financial inclusion in Pakistan at the grass-root level. Emlaak platform will provide a good opportunity to the larger audience for investing in diverse range of NITL funds”.—PR

Copyright Business Recorder, 2021

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