AGL 8.30 Decreased By ▼ -0.03 (-0.36%)
ANL 10.95 Increased By ▲ 0.25 (2.34%)
AVN 79.70 Increased By ▲ 1.51 (1.93%)
BOP 5.75 Increased By ▲ 0.18 (3.23%)
CNERGY 5.64 Increased By ▲ 0.26 (4.83%)
EFERT 79.36 Increased By ▲ 0.71 (0.9%)
EPCL 67.48 Decreased By ▼ -0.31 (-0.46%)
FCCL 14.89 Increased By ▲ 0.39 (2.69%)
FFL 6.70 Increased By ▲ 0.10 (1.52%)
FLYNG 7.16 Increased By ▲ 0.13 (1.85%)
GGGL 11.60 Increased By ▲ 0.26 (2.29%)
GGL 17.51 Increased By ▲ 0.27 (1.57%)
GTECH 8.35 Increased By ▲ 0.05 (0.6%)
HUMNL 7.17 Increased By ▲ 0.11 (1.56%)
KEL 3.14 Increased By ▲ 0.06 (1.95%)
LOTCHEM 35.20 Increased By ▲ 2.33 (7.09%)
MLCF 28.35 Increased By ▲ 0.05 (0.18%)
OGDC 87.70 Increased By ▲ 3.15 (3.73%)
PAEL 16.63 Increased By ▲ 0.18 (1.09%)
PIBTL 6.05 Increased By ▲ 0.20 (3.42%)
PRL 19.46 Increased By ▲ 1.34 (7.4%)
SILK 1.14 No Change ▼ 0.00 (0%)
TELE 11.41 Increased By ▲ 0.31 (2.79%)
TPL 9.20 Increased By ▲ 0.20 (2.22%)
TPLP 20.25 Increased By ▲ 0.37 (1.86%)
TREET 27.10 Increased By ▲ 0.48 (1.8%)
TRG 96.20 Increased By ▲ 1.70 (1.8%)
UNITY 20.85 Increased By ▲ 0.48 (2.36%)
WAVES 13.90 Increased By ▲ 0.27 (1.98%)
WTL 1.34 Increased By ▲ 0.03 (2.29%)
BR100 4,275 Increased By 67 (1.59%)
BR30 15,794 Increased By 348.3 (2.26%)
KSE100 42,872 Increased By 628.4 (1.49%)
KSE30 16,219 Increased By 247.6 (1.55%)

ISLAMABAD: Nestlé Pakistan, in collaboration with Khyber-Pakhtunkhwa government’s tourism department launched the TREK communication campaign in Nathiagali to promote responsible tourism in the region, said press release.

Earlier, in December 2020, Prime Minister Imran Khan had unveiled the logo for TREK, which is part of the Khyber-Pakhtunkhwa Integrated Tourism Development (KITE) project and has been listed among the federal government’s key achievements of 2020.

Addressing the participants, Samer Chedid, CEO Nestlé Pakistan said, “At Nestlé, our vision is that none of our packaging, including plastics, ends up in landfill or rivers. To achieve this, we have set ourselves the commitment of ensuring 100 percent of our packaging is reusable or recyclable by 2025.”

“We are excited for this partnership on responsible tourism: we will be shaping a waste-free future by driving new behavior that contributes towards a cleaner environment.”

Tauseef Khalid, project director, KITE said, “TREK is an initiative under the KITE project being implemented in partnership with the World Bank Group and Nestlé Pakistan.”

“Activities within TREK include provision of solid waste management equipment, awareness campaigns for tourists that will be launched, installation of information boards and training of local communities on waste minimisation and collection, apart from provision of restrooms for tourists’ facilitation under KITE,” he said.

Kiran Afzal, senior private sector specialist, of the World Bank Group conveyed that the occasion marks an important phase of TREK’s implementation, and “we expect to see more contributions from the private sector towards responsible tourism.”

Nestlé Pakistan’s commitment to TREK includes two pillars: A massive awareness campaign focusing on “Reduce, Reuse and Recycle”, and a community engagement plan, which includes activities that will help in countering the issues of waste, pollution, and destruction of wildlife.

The partners highlighted the role of tourism in job creation and appreciated the government’s efforts for facilitating tourists by improving accessibility through roads, rescue services, and planning of tourism zones.—PR

Copyright Business Recorder, 2021

Comments

Comments are closed.