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ISLAMABAD: M/s Amazon - one of the world’s largest e-commerce platforms has officially added Pakistan to its sellers list, which may create more opportunities for Pakistani entrepreneurs.

"We are excited to announce that as of today, Pakistani entrepreneurs are eligible to sell on Amazon. We are eager to work with Pakistan's dynamic business community, including small and medium-sized sellers and help connect them with customers around the globe," said Eric Broussard, Vice President, Amazon International Seller Service.

Ministry of Commerce, in an official statement said that this marks the accomplishment of a milestone of the National e-Commerce Policy, and is the outcome of sustained engagement with Amazon since the last quarter of 2019 by the Ministry of Commerce, Pakistan’s Embassy in Washington, the Consulate General in Los Angeles, the Pakistani diaspora on the West Coast of the U.S. and continuous dialogue with the business community and public sector stakeholders, through the National e-Commerce Council (NECC).

The Ministry further stated that Pakistani manufacturers gaining access to a worldwide E-commerce platform with Amazon opens a new chapter of supply chain, where Pakistani manufacturers will sell directly to customers. This new channel will encourage manufacturers to work back from customer needs, design new products, offer high quality at competitive prices and also access new market segments.

The Adviser to Prime Minister on Commerce and Investment, Abdul Razak Dawood said that the Ministry of Commerce will continue discussions in the Focus Group for Amazon which will include representatives from sellers, logistic companies, various Ministries and SBP to further guide Pakistan’s business community on how to make best use of this opportunity.

Dawood said, “in order to reap full benefits, a lot of hard work has to be done in training, quality assurance, improvement in logistics, payment systems, Customer Relationship Management, etc.”

He encouraged young entrepreneurs to train themselves in this regard and strive for continuous product improvement as a long-term continuous endeavour.

Pakistan ambassador to US, Asad M Khan said, "Pakistani companies can now sell on Amazon as of today-an important step forward in making Pakistan a player in the world of E-Commerce."

Copyright Business Recorder, 2021

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