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KARACHI: Given the changing consumer behaviour and an increasing number of customers moving online, Pakistan's largest online marketplace Daraz is now expanding its portfolio by entering the auto segment with the launch of dMotors, a massive collection of cars, bikes, and accessories.

In the past few months the platform has also seen a growing demand for motorbikes and car accessories with orders going up to 500,000+ in the category.

Kicking off this Endeavour with the Daraz Grand Auto Bazaar '21, the platform will utilise its technology to offer consumers on its platform a wide range of automobiles, motorcycles, and related accessories.

Daraz users will be able to utilize Daraz's user-friendly interface to avail of amazing offers in the Grand Auto Bazaar '21 via Voucher Fireworks, Brand Flash Sales, and One Rupee Game that gives customers a chance to a win a bike every single day from 18th to 24th January on the Daraz App.

The sale looks promising for enthusiasts with 50+ Mega Deals including Metro 70cc Motorcycle - Metro Motor Bikes, 70cc Passion - RoadPrince, Glory 580 Pro - Prince DFSK, Atlas Honda CG - 125, Atlas Honda, and multiple fuel brands will be available at unmatched prices exclusively on the platform.

Faisal Malik, Director Commercial at Daraz has said that the auto industry in Pakistan is set to grow dramatically this year (2021) with the entry of several new models in the market. Looking to capitalise on this momentum, Daraz is proud to launch dMotors to help facilitate auto consumers by providing them with a wide variety of choices via an easy-to-use, convenient online platform. Additionally, this is also a great opportunity for a traditionally offline market to convert online, he added.

An added facility of Easy Monthly Instalments (EMI) through Standard Chartered, Bank Alfalah, UBL, MCB and Silk Bank will also be available during the sale.

Copyright Business Recorder, 2021

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