AVN 67.95 Decreased By ▼ -0.03 (-0.04%)
BOP 9.80 Decreased By ▼ -0.08 (-0.81%)
CHCC 130.55 Decreased By ▼ -2.95 (-2.21%)
DCL 11.32 Decreased By ▼ -0.23 (-1.99%)
DGKC 113.60 Decreased By ▼ -0.75 (-0.66%)
EFERT 60.55 Increased By ▲ 0.45 (0.75%)
EPCL 43.70 Decreased By ▼ -0.30 (-0.68%)
FCCL 21.10 Increased By ▲ 0.20 (0.96%)
FFL 17.74 Increased By ▲ 0.09 (0.51%)
HASCOL 21.15 Decreased By ▼ -0.02 (-0.09%)
HBL 131.45 Decreased By ▼ -1.55 (-1.17%)
HUBC 80.94 Decreased By ▼ -0.61 (-0.75%)
HUMNL 8.16 Decreased By ▼ -0.05 (-0.61%)
JSCL 31.14 Increased By ▲ 1.23 (4.11%)
KAPCO 26.70 Decreased By ▼ -0.20 (-0.74%)
KEL 4.27 Increased By ▲ 0.14 (3.39%)
LOTCHEM 12.57 Decreased By ▼ -0.33 (-2.56%)
MLCF 39.90 Decreased By ▼ -0.27 (-0.67%)
OGDC 105.49 Decreased By ▼ -2.76 (-2.55%)
PAEL 37.20 Decreased By ▼ -0.90 (-2.36%)
PIBTL 13.30 Decreased By ▼ -0.32 (-2.35%)
PIOC 98.51 Decreased By ▼ -0.49 (-0.49%)
POWER 9.58 Increased By ▲ 0.34 (3.68%)
PPL 93.37 Decreased By ▼ -1.91 (-2%)
PSO 201.16 Decreased By ▼ -0.84 (-0.42%)
SNGP 64.15 Decreased By ▼ -1.25 (-1.91%)
STPL 14.00 Decreased By ▼ -0.31 (-2.17%)
TRG 54.86 Decreased By ▼ -1.69 (-2.99%)
UNITY 18.20 Increased By ▲ 0.59 (3.35%)
WTL 1.21 Decreased By ▼ -0.01 (-0.82%)
BR100 4,314 Decreased By ▼ -40.38 (-0.93%)
BR30 21,960 Decreased By ▼ -264.11 (-1.19%)
KSE100 41,515 Decreased By ▼ -361.22 (-0.86%)
KSE30 17,529 Decreased By ▼ -144.9 (-0.82%)
COVID-19 TOTAL DAILY
CASES 308,217 799
DEATHS 6,437 5

KARACHI: BankIslami has bagged one of the most prestigious national accolades this year by becoming the Brand of the Year 2019.

The bank won in the Islamic Banking category in acknowledgment of its achievements in highlighting brand excellence as well as noteworthy performance across the industry.

The Brand of the Year Awards, which is an annual event celebrating outstanding services and innovative products by organizations across a diverse range of sectors, was attended this year by notable dignitaries and ministers.

The jury this year recognized the marketing as well as strategic efforts implemented by BankIslami to promote the image of a technologically advanced, modern Islamic Bank. The brand reputation along with trust ratios for BankIslami has risen among and beyond its target audience leading to award one of the most renowned marketing accolades in Pakistan.

Speaking at the occasion, President & CEO, BankIslami Syed Amir Ali, stated that BankIslami believed in enabling customers as well as all other stakeholders in having access to the most convenient Shariah-compliant financial services in the market. "We continue to expand financial inclusion across the country by building credibility as well as an image of an institution that simplifies banking for its customers. Being recognized by a platform like Brand of the Year is certainly a feather in our cap and we hope to keep our momentum going in the times to come," he added.

BankIslami took numerous steps which included formulation of effective strategies to rebrand a refreshed image of the organization among both existing and potential target markets. The Bank aspires to accelerate towards the right direction to accomplish further accolades like these while delivering quality to its customers.-PR

Copyright Business Recorder, 2020