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    <title>Business Recorder - News</title>
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    <pubDate>Thu, 13 Aug 2026 16:16:58 +0500</pubDate>
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      <title>Diet Coke trumps Pepsi as No. 2 US soft drink</title>
      <link>https://www.brecorder.com/news/7510/diet-coke-trumps-pepsi-as-no-2-us-soft-drink</link>
      <description>&lt;p class="MsoPlainText"&gt;&lt;img style="margin-right: 10px; margin-bottom: 10px; float: left;" src="https://i.brecorder.com/images/stories/pics2011/mar/diet-coke-400.jpg" width="400" height="300" /&gt;WASHINGTON: Diet Coke has knocked full-calorie rival Pepsi from the number two slot on list of most popular US soft drinks, handing Coca-Cola the top two spots, an industry report said on Thursday.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Beverage Digest said Diet Coke leaped into second place, securing nearly 10 percent of the market, in a major setback for rival Pepsi.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Diet Coke sold 927 million cases and Pepsi 892 million for the year.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Regular Coke retained it’s strangle hold on the top spot, with $74 billion in sales and 17 percent market share.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;A whopping 1.6 billion cases of the best-selling sugary soda were shipped within the United States last year.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Pepsi lost 4.8 percent in sales over the year and ended up with a 9.5 percent share, down from 9.9 percent.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Pepsi's Mountain Dew was ranked fourth, followed by Dr. Pepper, Coca-Cola's Sprite, and then Diet Pepsi, Beverage Digest said.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Weighing all their brands, Coca-Cola held a 42 percent of the entire market, while PepsiCo was far back at 29.3 percent.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;But Coke might not revel in its victory for long.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Beverage Digest said that the $74 billion US carbonated beverage industry continued to shrink last year, with Americans drinking less fizzy soda than they have in 14 years.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;"With the volume declines of the last six years, the category's volume is back down to about where it was in 1996, eliminating years of growth," the publication said.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Individuals are drinking less than they have since 1998. That year per-person consumption peaked at the equivalent of 576 12-ounce cans a year, and has since fallen steadily to 485 cans last year -- still more than one can a day.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;But the industry was up on the retail value of sales, to $74.2 billion from $73.9 billion in 2009.&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;It credited that to higher prices and the rise in sales of premium-priced energy drinks like Red Bull, Monster, and Rockstar.&lt;/p&gt;
&lt;p&gt;&lt;center&gt;&lt;b&gt;&lt;i&gt;Copyright AFP (Agence France-Presse), 2011&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&lt;/i&gt;&lt;/center&gt;&lt;/p&gt;
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      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p class="MsoPlainText"><img style="margin-right: 10px; margin-bottom: 10px; float: left;" src="https://i.brecorder.com/images/stories/pics2011/mar/diet-coke-400.jpg" width="400" height="300" />WASHINGTON: Diet Coke has knocked full-calorie rival Pepsi from the number two slot on list of most popular US soft drinks, handing Coca-Cola the top two spots, an industry report said on Thursday.</p>
<p class="MsoPlainText">Beverage Digest said Diet Coke leaped into second place, securing nearly 10 percent of the market, in a major setback for rival Pepsi.</p>
<p class="MsoPlainText">Diet Coke sold 927 million cases and Pepsi 892 million for the year.</p>
<p class="MsoPlainText">Regular Coke retained it’s strangle hold on the top spot, with $74 billion in sales and 17 percent market share.</p>
<p class="MsoPlainText">A whopping 1.6 billion cases of the best-selling sugary soda were shipped within the United States last year.</p>
<p class="MsoPlainText">Pepsi lost 4.8 percent in sales over the year and ended up with a 9.5 percent share, down from 9.9 percent.</p>
<p class="MsoPlainText">Pepsi's Mountain Dew was ranked fourth, followed by Dr. Pepper, Coca-Cola's Sprite, and then Diet Pepsi, Beverage Digest said.</p>
<p class="MsoPlainText">Weighing all their brands, Coca-Cola held a 42 percent of the entire market, while PepsiCo was far back at 29.3 percent.</p>
<p class="MsoPlainText">But Coke might not revel in its victory for long.</p>
<p class="MsoPlainText">Beverage Digest said that the $74 billion US carbonated beverage industry continued to shrink last year, with Americans drinking less fizzy soda than they have in 14 years.</p>
<p class="MsoPlainText">"With the volume declines of the last six years, the category's volume is back down to about where it was in 1996, eliminating years of growth," the publication said.</p>
<p class="MsoPlainText">Individuals are drinking less than they have since 1998. That year per-person consumption peaked at the equivalent of 576 12-ounce cans a year, and has since fallen steadily to 485 cans last year -- still more than one can a day.</p>
<p class="MsoPlainText">But the industry was up on the retail value of sales, to $74.2 billion from $73.9 billion in 2009.</p>
<p class="MsoPlainText">It credited that to higher prices and the rise in sales of premium-priced energy drinks like Red Bull, Monster, and Rockstar.</p>
<p><center><b><i>Copyright AFP (Agence France-Presse), 2011</i></b><i></i></center></p>
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      <guid>https://www.brecorder.com/news/7510</guid>
      <pubDate>Thu, 17 Mar 2011 22:19:32 +0500</pubDate>
      <author>none@none.com (Syed Murtaza Gheblehzadeh)</author>
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