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    <title>Business Recorder - Business &amp; Finance - Industry</title>
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    <description>Business Recorder</description>
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      <title>World's biggest IT fair shoots for the clouds   </title>
      <link>https://www.brecorder.com/news/4854/worlds-biggest-it-fair-shoots-for-the-clouds</link>
      <description>&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;img style="margin-bottom: 10px; margin-right: 10px; float: left;" src="https://i.brecorder.com/images/stories/IT-INDUSTRY.2.jpg" width="400" height="299" /&gt;HANOVER: The world's top high-tech fair opens Tuesday with the IT industry in bullish mood, preparing to wow visitors with head-spinning futuristic gadgets and the latest in 'cloud computing' technology. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;More than 4,200 tech firms from 70 countries are expected to attend this year's CeBIT the self-styled "Davos of high-tech" with many of the big names that stayed away during the global financial crisis returning to &lt;/span&gt;Germany&lt;span style="font-size: 10pt;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;Google, IBM, SAP, Microsoft, HP and Dell are among the top companies setting up their stalls in &lt;/span&gt;Hanover&lt;span style="font-size: 10pt;"&gt;, northern &lt;/span&gt;Germany&lt;span style="font-size: 10pt;"&gt;, for the five-day event that is likely to attract around 350,000 punters and self-confessed technology geeks.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;"CeBIT 2011 is the heart of the digital world and will show how rapidly the pulse of the IT industry is beating," said Ernst Raue, board member of Deutsche Messe that organises the event.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;As the event approached, BITKOM, which represents &lt;/span&gt;Germany&lt;span style="font-size: 10pt;"&gt;'s telecom and high-tech sector, forecast a 4.8-percent gain in the global IT market to 2.6 trillion euros ($3.6 trillion) this year, driven by double-digit growth in &lt;/span&gt;China&lt;span style="font-size: 10pt;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;Despite the optimism, however, the CeBIT fair is not the global showcase it once was. Exhibitor numbers are up only fractionally on last year and at the height of the dot.com boom, more than 8,000 firms set up shop at the show.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;The major theme of this year's fair is cloud computing which "runs like a leitmotiv through the different exhibitions," according to BITKOM president August-Wilhelm Scheer.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;Firms will be hoping to move cloud computing the idea of storing data online rather than physically on users' machines from the realms of the IT world into consumers' everyday lives, said Scheer.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;"Cloud computing is going to change IT and its business model enormously. We expect cloud computing sales in &lt;/span&gt;Germany&lt;span style="font-size: 10pt;"&gt; to quadruple by 2015," he said.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;Other hot topics at the exhibition will be web security, high-speed Internet and bringing 3D computing into everyday life.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;But as ever at the CeBIT, it won't be all work and no play.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;Firms will be bringing with them a huge range of eye-popping futuristic gadgets to amuse visitors.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;The latest robots will be on show, from one that plays table tennis to a "RoboThespian" that recites Shakespeare, to a metal colleague that stands in for you in meetings, showing your face on its monitor.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;This year's CeBIT will also have a special section on sports and technology, featuring an "intelligent sensor suit," a full body tracksuit that monitors athletes' movements and enables them to improve routine training.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;The show will be officially launched on Monday evening by Chancellor Angela Merkel and Turkish Prime Minister Recep Tayyip Erdogan who will also hold political talks afterwards likely to focus on &lt;/span&gt;Turkey&lt;span style="font-size: 10pt;"&gt;'s EU accession bid.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;&lt;span style="font-size: 10pt;"&gt;On Tuesday, when the fair opens to the wider public, Merkel and Erdogan will take a traditional turn around the grounds to view the stalls.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt;Turkey&lt;span style="font-size: 10pt;"&gt;, this year's "partner country," is bringing around 100 companies to the show.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText"&gt; &lt;/p&gt;
&lt;p&gt;&lt;center&gt;&lt;span style="font-size: 10pt;"&gt;&lt;b&gt;&lt;i&gt;Copyright AFP (Agence France-Presse), 2011&lt;/i&gt;&lt;/b&gt;&lt;i&gt; &lt;/i&gt;&lt;/span&gt;&lt;/center&gt;&lt;/p&gt;
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      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><span style="font-size: 10pt;"><img style="margin-bottom: 10px; margin-right: 10px; float: left;" src="https://i.brecorder.com/images/stories/IT-INDUSTRY.2.jpg" width="400" height="299" />HANOVER: The world's top high-tech fair opens Tuesday with the IT industry in bullish mood, preparing to wow visitors with head-spinning futuristic gadgets and the latest in 'cloud computing' technology. </span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">More than 4,200 tech firms from 70 countries are expected to attend this year's CeBIT the self-styled "Davos of high-tech" with many of the big names that stayed away during the global financial crisis returning to </span>Germany<span style="font-size: 10pt;">.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">Google, IBM, SAP, Microsoft, HP and Dell are among the top companies setting up their stalls in </span>Hanover<span style="font-size: 10pt;">, northern </span>Germany<span style="font-size: 10pt;">, for the five-day event that is likely to attract around 350,000 punters and self-confessed technology geeks.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">"CeBIT 2011 is the heart of the digital world and will show how rapidly the pulse of the IT industry is beating," said Ernst Raue, board member of Deutsche Messe that organises the event.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">As the event approached, BITKOM, which represents </span>Germany<span style="font-size: 10pt;">'s telecom and high-tech sector, forecast a 4.8-percent gain in the global IT market to 2.6 trillion euros ($3.6 trillion) this year, driven by double-digit growth in </span>China<span style="font-size: 10pt;">.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">Despite the optimism, however, the CeBIT fair is not the global showcase it once was. Exhibitor numbers are up only fractionally on last year and at the height of the dot.com boom, more than 8,000 firms set up shop at the show.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">The major theme of this year's fair is cloud computing which "runs like a leitmotiv through the different exhibitions," according to BITKOM president August-Wilhelm Scheer.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">Firms will be hoping to move cloud computing the idea of storing data online rather than physically on users' machines from the realms of the IT world into consumers' everyday lives, said Scheer.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">"Cloud computing is going to change IT and its business model enormously. We expect cloud computing sales in </span>Germany<span style="font-size: 10pt;"> to quadruple by 2015," he said.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">Other hot topics at the exhibition will be web security, high-speed Internet and bringing 3D computing into everyday life.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">But as ever at the CeBIT, it won't be all work and no play.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">Firms will be bringing with them a huge range of eye-popping futuristic gadgets to amuse visitors.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">The latest robots will be on show, from one that plays table tennis to a "RoboThespian" that recites Shakespeare, to a metal colleague that stands in for you in meetings, showing your face on its monitor.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">This year's CeBIT will also have a special section on sports and technology, featuring an "intelligent sensor suit," a full body tracksuit that monitors athletes' movements and enables them to improve routine training.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">The show will be officially launched on Monday evening by Chancellor Angela Merkel and Turkish Prime Minister Recep Tayyip Erdogan who will also hold political talks afterwards likely to focus on </span>Turkey<span style="font-size: 10pt;">'s EU accession bid.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;">On Tuesday, when the fair opens to the wider public, Merkel and Erdogan will take a traditional turn around the grounds to view the stalls.</span></p>
<p class="MsoPlainText">Turkey<span style="font-size: 10pt;">, this year's "partner country," is bringing around 100 companies to the show.</span></p>
<p class="MsoPlainText"> </p>
<p><center><span style="font-size: 10pt;"><b><i>Copyright AFP (Agence France-Presse), 2011</i></b><i> </i></span></center></p>
]]></content:encoded>
      <category>Business &amp; Finance</category>
      <guid>https://www.brecorder.com/news/4854</guid>
      <pubDate>Sun, 27 Feb 2011 07:26:36 +0500</pubDate>
      <author>none@none.com (Muhammad Iqbal)</author>
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