Business Recorder - Business & Finance https://www.brecorder.com/ Business Recorder en-Us Copyright 2026 Fri, 14 Aug 2026 06:56:09 +0500 Fri, 14 Aug 2026 06:56:09 +0500 60 Over 49pc of South East Asia’s Internet population in a relationship https://www.brecorder.com/news/363/ <p><span style="font-size:10pt;font-family:Arial;"><img style="float: left; margin-right: 10px; margin-bottom: 10px;" src="https://i.brecorder.com/images/pic2012/02/valentines-infographics.jpg" alt="valentines-infographics" width="400" height="377" />SOUTH EAST ASIA</span><span style="font-size:10pt;font-family:Arial;">: Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting on the significance of the large market share of </span><span style="font-size:10pt;font-family:Arial;">South East Asia</span><span style="font-size:10pt;font-family:Arial;">’s (SEA) Internet audience who are in romantic relationships to Valentine’s Day. The data showed 49.2 percent of the overall SEA Internet audience are either married (41.4 percent) or in live-in relationships (7.7 percent) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.</span></p> <p style="margin-top:6pt;margin-right:0in;margin-bottom:0in;text-align:justify;"><span style="font-size:10pt;font-family:Symbol;">·<span style="font-family:'Times New Roman';font-size:7pt;"> </span></span><strong><span style="font-size:10pt;font-family:Arial;">Market Share of Couples per Country</span></strong></p> <p style="margin-top:6pt;text-align:justify;"><span style="font-size:10pt;font-family:Arial;">73.1 million Internet users, attributing to 49.2 percent of the SEA online population, are either married or in a live-in relationship in the month ending January 2012. </span><span style="font-size:10pt;font-family:Arial;">Malaysia</span><span style="font-size:10pt;font-family:Arial;"> had the greatest market share with 53.0 percent share, followed closely by </span><span style="font-size:10pt;font-family:Arial;">Indonesia</span><span style="font-size:10pt;font-family:Arial;"> at 52.4 percent share,while </span><span style="font-size:10pt;font-family:Arial;">Vietnam</span><span style="font-size:10pt;font-family:Arial;"> concluded at 30.7 percent share. </span><span style="font-size:10pt;font-family:Arial;">Philippines</span><span style="font-size:10pt;font-family:Arial;"> had the lowest share of divorced or separated audience at 1.0 percent, while </span><span style="font-size:10pt;font-family:Arial;">Thailand</span><span style="font-size:10pt;font-family:Arial;"> was largest with 4.2 percent market share.</span></p> <p style="margin-top:6pt;text-align:justify;"> </p> <div> <table class="MsoNormalTable" border="1" cellspacing="0" cellpadding="0" width="574"> <tbody> <tr> <td colspan="4" width="574"> <p class="MsoNormal"><strong><span>Market Share of Couples per Country </span></strong></p> <p class="MsoNormal"><strong><span>Month Ending January 2012</span></strong></p> <p class="MsoNormal"><strong><span>Source: Effective Measure</span></strong></p> </td> </tr> <tr> <td width="143"> <p class="MsoNormal"><em><span>SEA Countries</span></em></p> </td> <td width="143"> <p class="MsoNormal"><em><span>Couples – Married or De Facto</span></em></p> </td> <td width="144"> <p class="MsoNormal"><em><span>Single</span></em></p> </td> <td width="144"> <p class="MsoNormal"><em><span>Other – Divorced or Separated</span></em></p> </td> </tr> <tr> <td width="143"> <p class="MsoNormal"><span>Indonesia</span></p> </td> <td width="143"> <p class="MsoNormal"><span>52.4%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>45.8%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>1.7%</span></p> </td> </tr> <tr> <td width="143"> <p class="MsoNormal"><span>Malaysia</span></p> </td> <td width="143"> <p class="MsoNormal"><span>53.0%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>44.7%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>2.2%</span></p> </td> </tr> <tr> <td width="143"> <p class="MsoNormal"><span>Philippines</span></p> </td> <td width="143"> <p class="MsoNormal"><span>39.5%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>59.4%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>1.0%</span></p> </td> </tr> <tr> <td width="143"> <p class="MsoNormal"><span>Thailand</span></p> </td> <td width="143"> <p class="MsoNormal"><span>50.0%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>45.6%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>4.2%</span></p> </td> </tr> <tr> <td width="143"> <p class="MsoNormal"><span>Vietnam</span></p> </td> <td width="143"> <p class="MsoNormal"><span>30.7%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>67.4%</span></p> </td> <td width="144"> <p class="MsoNormal"><span>1.8%</span></p> </td> </tr> </tbody> </table> </div> <p> </p> <p style="margin-top:6pt;text-align:justify;"><span style="font-size:10pt;font-family:Arial;">With an encouraging 0.80 percent increase in unique browsers in the first week of February across SEA, advertisers and content producers looking to promote Valentine’s Day in the region may want to consider a stronger push online to optimize their campaign’s performance.</span></p> <p style="margin-top:6pt;text-align:justify;"><strong><span style="font-size:10pt;font-family:Arial;">Notes</span></strong></p> <p style="margin-top:6pt;text-align:justify;"><em><span style="font-size:10pt;font-family:Arial;">Information generated for this document is based on Effective Measure’s data on SEA’s online population in time specified. Advertisers used this targeted demographic data to increase reach and brand engagement. </span></em></p> <p style="margin-top:6pt;text-align:justify;"><span style="font-size:10pt;font-family:Arial;">The SEA countries measured included In</span><span style="font-size:10pt;font-family:Arial;">donesia</span><span style="text-indent:-.25in;font-size:10pt;font-family:Arial;">, </span><span style="font-size:10pt;font-family:Arial;">Malaysia</span><span style="text-indent:-.25in;font-size:10pt;font-family:Arial;">, </span><span style="font-size:10pt;font-family:Arial;">Philippines</span><span style="text-indent:-.25in;font-size:10pt;font-family:Arial;">, </span><span style="font-size:10pt;font-family:Arial;">Thailand</span><span style="text-indent:-.25in;font-size:10pt;font-family:Arial;"> and </span><span style="font-size:10pt;font-family:Arial;">Vietnam.</span></p> <p><span style="font-size:10pt;font-family:Arial;"> </span></p> <p><span style="font-size:10pt;font-family:Arial;"> </span></p> <p> </p> valentines-infographicsSOUTH EAST ASIA: Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting on the significance of the large market share of South East Asia’s (SEA) Internet audience who are in romantic relationships to Valentine’s Day. The data showed 49.2 percent of the overall SEA Internet audience are either married (41.4 percent) or in live-in relationships (7.7 percent) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.

· Market Share of Couples per Country

73.1 million Internet users, attributing to 49.2 percent of the SEA online population, are either married or in a live-in relationship in the month ending January 2012. Malaysia had the greatest market share with 53.0 percent share, followed closely by Indonesia at 52.4 percent share,while Vietnam concluded at 30.7 percent share. Philippines had the lowest share of divorced or separated audience at 1.0 percent, while Thailand was largest with 4.2 percent market share.

 

Market Share of Couples per Country

Month Ending January 2012

Source: Effective Measure

SEA Countries

Couples – Married or De Facto

Single

Other – Divorced or Separated

Indonesia

52.4%

45.8%

1.7%

Malaysia

53.0%

44.7%

2.2%

Philippines

39.5%

59.4%

1.0%

Thailand

50.0%

45.6%

4.2%

Vietnam

30.7%

67.4%

1.8%

 

With an encouraging 0.80 percent increase in unique browsers in the first week of February across SEA, advertisers and content producers looking to promote Valentine’s Day in the region may want to consider a stronger push online to optimize their campaign’s performance.

Notes

Information generated for this document is based on Effective Measure’s data on SEA’s online population in time specified. Advertisers used this targeted demographic data to increase reach and brand engagement.

The SEA countries measured included Indonesia, Malaysia, Philippines, Thailand and Vietnam.

 

]]> Business & Finance https://www.brecorder.com/news/363 Mon, 13 Feb 2012 10:12:13 +0500 none@none.com (Imran Kazmi)