Microsoft is empowering local firms with a host of business productivity solutions through its recently launched Customer Immersion Experience (CIE) program.

In a press conference announcing the first of its kind launch of CIE in Pakistan, Kamal Ahmed, Country General Manager, Microsoft Pakistan, explained the importance of the CIE to its audience, “Microsoft believes that businesses - whether big or small - need the right platform and tools to optimize productivity and attain maximum output from their workforce. The program offers the opportunity for users to experience first-hand of how Microsoft technologies can help them communicate, collaborate, create and manage information more efficiently within their organizations.”

“A very effective method of demonstrating the key features and benefits of Microsoft technologies in Pakistan is through the CIE, which is better than the usual classroom-type of discussion. It provides the participants with a hands-on experience of the various tools allowing them to better understand the features that are made available,” said Sultan Hamdani, COO, Maison Consulting & Solutions.

CIE lets business decision-makers enter a hands-on environment that encourages discussion on how Microsoft technologies can be used in organizations.

Participants were walked through a set of Microsoft solutions on various productivity capabilities that allow people to merge their emails and calendar better; work simultaneously on a single document; make better and faster decisions through self-service business intelligence; and be productive from anywhere using different devices.

Also present at the launch Syed Hashish, General Manager, Microsoft North Africa, East Mediterranean and Pakistan.

He said, “The Customer Immersion Experience will enable the business leaders to understand and adopt the key technologies that improve business productivity, what it can do for the organization, as well as identify the right set of services which can cater to specific business needs. Pakistani companies can now minimize expenses, innovate and grow, with the help of all these products working together.”

The CIE is an innovative way for customers to learn about Microsoft’s business platform and productivity tools such as Office 365, Office, Exchange, SharePoint, Lync, Project, Visio, Windows, Windows Phone, Dynamics CRM and System Center.