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TPL Trakker, a Pakistan's leading IoT company, on Tuesday partnered with Eat Mubarak, a local food delivery service, to power their app with TPL Maps, a business segment of TPL Trakker and Pakistan's first digital mapping service.
This partnership will give Eat Mubarak access to the largest location based dataset covering over 400 cities, 4.5 million geocoded addresses and 500,000 km of road network. This will enable Eat Mubarak to provide quick, efficient and precise food deliveries, fulfilling up to 1,500 orders per day across Pakistan.
To mark the occasion, a signing ceremony was held that was attended by TPL CEO Trakker Sarwar Ali Khan and Eat Mubarak Co-Founder and CTO Hyder Abbas along with their management team members.
Speaking at the occasion, Sarwar Ali Khan said, they have witnessed explosive growth in Pakistani tech companies providing specific on-demand services to the general population. "These services rely heavily on cutting-edge location data, which is exactly what we do. We are expanding ahead of the market and will continue to provide innovation though our IoT and LBS offerings to preempt market needs. Our collaboration with Eat Mubarak is an exciting new venture not just for us, but for Pakistan, as two home-grown tech companies partnered to power the growth of the digital ecosystem," he added.
Hyder Abbas said that they are excited to partner with TPL Maps and have the Eat Mubarak Mobile App powered by an indigenous navigation app. "The team behind TPL Maps has mapped every nook and corner of Pakistan and this will help us meet the expectations of our growing customer base," he added.
According to a spokesperson of TPL Trakker, a growing number of startups in Pakistan are testing and choosing TPL Trakker's Location Based Services (LBS) APIs to geo-optimize their digital assets. Using the power of LBS, digital-first organizations are driving efficiency and providing their users with pertinent location information for restaurants, tourist spots, retail and other critical POIs.

Copyright Business Recorder, 2020