Instagram reportedly creating new messaging app called ‘Threads’

Facebook is reportedly developing a new messaging app for Instagram, so users can better connect and share photos and messages with their closest friends, similar to Snapchat.

Social media app Facebook is working on a new app called ‘Threads’ for Instagram to promote constant sharing between users, especially their closest friends, according to The Verge. The latest program is currently being tested at Facebook and will allow users to automatically share their location, speed and battery life with friends, along with photos and text and video messages via Instagram.

Instagram, however, has so far refused to comment on this new feature, reported The Verge.

Earlier in May, Instagram ceased work on their standalone messaging app, ‘Direct’, which they had been developing since 2017. However, Facebook has not given up on its dream to create an integrative and unique messaging experience for its users; by combining all its databases, including Whatsapp and Instagram, according to The Independent.

Facebook to reportedly merge WhatsApp, Instagram, Messenger

A messaging app that focuses on a more private approach to connect the user to their immediate social group may just be what the people are looking for. This is similar to the way Snapchat operates, thus, mounting pressure on the company to build an even better social networking platform.

Reports indicate that the average Snapchat user spends more time in the app as opposed to Instagram users. Hence, Threads may just be another way to top that.

What makes Threads unique is that it allows one to automatically update their status and share photos when turned on and it has its own built in camera feature, according to screenshots from sources, reviewed by The Verge.

While it is unclear when Threads will launch, Facebook CEO, Mark Zuckerburg continues to develop it's social media platforms to provide users with an engaging experience.