Photography—mankind’s most trusted companion for recording treasured memories, has evolved through a hundred years’ worth of human inventiveness. In 1839, the daguerreotype process gave birth to the first era of photography. In these early days of photography, images were created on films and with silver compound. Then, about century later, man invented a way to interpret light with electrons, and heralded the second generation of photography: digital photography.
For the past 44 years, photography relied on iterative innovation, but now, Huawei—using the latest, most cutting-edge technology—is ready to disrupt the status quo.
Huawei Elle and Huawei Vogue feature the most sophisticated and ingenious design ever seen in the history of imaging technologies. Among the numerous breakthrough innovations are the revolutionary Huawei SuperSpectrum Sensor and SuperZoom Lens, which let the consumers capture the most amazing photos and videos, and do so with a small, compact device and without the hassle of having to change lens, tweaking camera parameters, or editing in post.
Hundreds of millions of users are already using Huawei’s devices to chronicle their lives, turning fleeting moments into everlasting art.
In 2018, Huawei hosted the second annual Next-Image Awards. Receiving more than 400,000 submissions from contestants hailing from more than 130 countries, the competition quickly became one of the most popular smartphone photography contests in the world.
Looking back on the history of Huawei P Series, from the Huawei P9’s Dual Camera to standout Portrait Mode of the Huawei P10 and Huawei P20 Pro’s first-of-its-kind 40MP Leica Triple Camera, photography has become a signature feature throughout the whole line-up.
Now, the Huawei LV Series rewrites the rules of mobile photography.
The new Huawei SuperSpectrum Sensor rewrites the rules of optical sensing technology and image quality; the SuperZoom Lens rewrites the rules of zoom in ultra compact devices; and the Huawei Time-of-Flight (TOF) Camera rewrites the rules of 3D photography in mobile devices.
And just like that, Huawei Elle and Huawei Vogue ascended to the top spot on the DxOMark Mobile leaderboard, the spot that Huawei P20 Pro had for a year after revolutionising smartphone camera performance.
Huawei LV Series not only lets Huawei break its own records again, but also set a new standard for videography, leading competitor devices by a massive margin. This line-up can be considered the first mobile “Super Camera Phone” in the world and may just bring us into a new era of smartphone photography.
Super Camera Phone: Rewriting the Rules of Photography
See the Unseen: Leica Quad Camera System
Introducing the most advanced mobile imaging technology seen on a Huawei device yet—Leica Quad Camera System. Inside the slim body of Huawei Vogue is a 40MP primary camera with Huawei SuperSpectrum Sensor, a 20MP ultra-wide angle camera, an 8MP telephoto camera fitted with SuperZoom Lens and Huawei TOF Camera.
The all-new sensor, lens arrangement, image signal processor (ISP) and neural processing unit (NPU) work in tandem to capture incredible photos and videos.
The Huawei LV Series features the following camera breakthroughs:
Huawei SuperSpectrum Sensor: The revolutionary sensor supports the highest ISO rating of all of smartphones. Huawei Elle has a main aperture of f/1.8, but the f/1.6 aperture on Huawei Vogue takes it to an even higher level.
The unprecedented photosensitivity enhances the camera’s capability to capture details in darkness, allowing it to produce clean, sharp images.
Huawei SuperZoom Lens (Huawei Vogue only): The innovative periscope design enables Huawei to incorporate the telephoto camera into an extremely slim device. It supports 5x optical zoom, 10x hybrid zoom and a never-before-seen 50x digital zoom, bringing the farthest of objects right in front of your eyes.
Ultra-wide Angle Camera: The ultra-wide angle camera takes in a much wider perspective to greatly enhance the feeling of spaciousness in images. Capable of focusing on objects as close as 2.5cm, the camera delivers some of the most impactful captures.
Huawei TOF Camera (HUAWEI Vogue only): The Huawei TOF Camera has rich bokeh and sophisticated, depth information-capturing capabilities. Supporting multi-level, depth-of-field effects and accurate 3D modelling to deliver a highly-realistic, AR photography experience.
Image Stabilisation for Sports: The telephoto camera equipped on Huawei Elle and Huawei Vogue supports optical image stabilisation (OIS). The primary camera on Huawei Vogue also features Huawei’s most advanced OIS motor yet, allowing users to easily capture perfect photos and videos.
Photosensitivity Exceeding Human Eyes
Photography is more than art; it is science. As such, it involves some of the most sophisticated sensor technologies. Breaking away from the conventional, Huawei employs a new sensor technology with an innovative filter to create a revolutionary camera system. Even with the faintest glimmer of light, the sensor can work its magic to produce a bright image.
Reimagined Color Filter Array for Better Light Sensitivity
Light does much more than illuminate; from light, we see colors. Almost all the colors on the visible spectrum can be obtained by mixing red, green and blue—the three primary colors. In the simplest terms, digital camera sensors capture images by breaking down light and recording it. Each pixel is filtered by an RGGB Bayer filter to record one of the colors. The red filter blocks all but red lights; same goes for green and blue filters. Digital imaging technology has evolved at breakneck pace in the past 44 years, but sensor innovation in particular seems to have come to a standstill.
The Bayer filter is not perfect—the light that passes through filters loses intensity, a problem that is amplified by the size (or the lack thereof) of sensors typically found in today’s smartphones.
Huawei Elle and Huawei Vogue are both equipped with a large 1/1.7-inch sensor for their main camera. The color filter array (CFA) is unlike anything before it. Instead of green pixels, this CFA adopts yellow pixels, which means both green and red light can move past the filter and reach the sensor. This improves the amount of light reaching the sensor by up to 40 percent, yielding higher photosensitivity and affording an opportunity for users to unleash their potential.
Re-designed from ground up, the Huawei SuperSpectrum Sensor delivers greater optical performance and is more responsive than ever. Compared to competitive devices, such as the iPhone XS Max with an ISO lower than 6400, Huawei Elle and Huawei Vogue have an ISO of 204,800 and 409,600 respectively, leading by a large margin. Equipped with this sensor, the night becomes the home court for the Huawei LV Series, and framing is easier than ever before. With one touch of the shutter button, users can easily shoot incredible photos and videos at night, with minimal compromise on color, clarity and detail.
Huawei’s move from green to yellow pixels sets the scene for the revolution to come, one that will rewrite the rules of sensor technology and imaging quality. The Huawei LV Series is bringing about a paradigm shift in camera technologies. From the purpose-built Leica lenses and Huawei SuperSpectrum sensor, to the ISP and NPU embedded in Kirin 980 and Huawei’s proprietary image sensing and processing algorithms, Huawei’s end-to-end camera system is one of the most complex camera systems in the history of smartphone photography, or perhaps even of digital photography’s 44 years of development altogether. The Huawei Elle and Huawei Vogue’s super “night vision” is underpinned by their breakthroughs in light sensitivity, low noise capture and high color reproduction.
Double Image Stabilisation Providing Peace of Mind
While Huawei Elle and Huawei Vogue possess incredible imaging capabilities, they also feature powerful image stabilisation technologies. Huawei Elle is equipped with an optically-stabilised telephoto camera; Huawei Vogue supports OIS on both of its cameras: the main and the telephoto. The powerful primary camera module features the most advanced custom OIS motor to support lens shift and image stabilisation. The OIS motor, gyroscope and accelerometer work in tandem to estimate and compensate for device movement in real time. This greatly improves the stability and the success rate of getting usable footage, and this stabilisation technology works for photos and videos.
For longer exposure and to cover more intensive movements, Huawei Elle and Huawei Vogue have another trick up their sleeves—Huawei AI Image Stabilisation (AIS).
This feature taps into the NPU for adjusting, pairing and merging multiple frames taken in quick succession to improve final image quality. Huawei AIS now works together with OIS as one unified solution, delivering the best stabilization Huawei has ever offered. Whether it is a long exposure shot, a quick snapshot, or a video, Huawei Elle and Huawei Vogue let their users take stable shots with ease.
Impressive Wide Aperture
Living up to its reputation, Leica produces some of the highest quality lenses on the market. Huawei Vogue is fitted with an f/1.6 aperture. Up from the f/1.8 lens on its predecessor, the wider aperture lets in more light for better low-light performance. With all that, Huawei sets the standard for smartphone camera quality even higher than before.
Combining Huawei SuperSpectrum Sensor, an f/1.6 aperture and powerful image stabilisation technologies, Huawei Vogue delivers images with quality that rivals even those taken on Huawei P20 Pro in Super Night Mode, even in Auto Mode. It harks back to the nature of photography and inspires creativity to help realise a person’s innermost artistic ideals. Extravagant city lights and low-noise starry skies can all be captured brightly with gorgeous details on the Huawei Vogue.
A Breakthrough in Zooming Technology (Huawei Vogue only)
With the Huawei Vogue, beautiful scenery can be captured, no matter how far the distance. Let the smartphone capture what the human eyes can’t see. Huawei Vogue features a SuperZoom Lens, fitted into the ultra slim chassis with an innovative periscope design. The extreme zooming capability brings faraway objects into view.
A Critical Turn
The height of a smartphone camera lens is magnitudes shorter than its full-frame counterparts. So how does it see farther? Perhaps seeing at another angle would help. Huawei Vogue is equipped with a telephoto camera featuring a periscope design that uses a prism element to bend light at a 90-degree angle. By doing so, the sensor can be fitted horizontally in the chassis and support 5x optical zoom, 10x hybrid zoom and 50x digital zoom.
To zoom is to magnify, and when an object is magnified, so are camera shakes. To minimize the camera shake at high levels of magnification, Huawei added OIS support to the SuperZoom lens on Huawei Vogue, making handheld shots more stable than ever. With it, the unreachable becomes reachable. From the golden Sun sinking into the horizon, the full moon hung above your head, the soaring jets at air shows, the lions relaxing under trees and your favorite artist performing on stage—nothing escapes from the SuperZoom lens.
The periscope design calls for a high level of precision in the placement of the prism element and the refraction—a level of accuracy that is almost twice that of standard optics. With a high standard also comes complexity, both in manufacturing and quality control. Leveraging its system and industry chain integration capabilities, Huawei’s R&D team joined forces with specialised industry partners to prototype the concept and then bring it to market on a mass production scale.
Continuous Zoom Brings Distant Objects into Focus
At the end of the day, the telephoto cameras on smartphones use prime lenses which only truly excel and reach maximum resolving power at a certain specified magnification. As opposed to zoom lenses, prime lens has fixed lens elements, and thus has a fixed focal length. The latest camera system not only features a meticulously engineered optical design, but also a set of highly optimized algorithms. Through the synergy of primary camera and telephoto camera, a new algorithm virtually combines the information captured via long and short focal length lenses to greatly improve the imaging quality across the zoom range. This also results in smoother variable zoom and improved image clarity across the board.
The SuperZoom Lens on Huawei Vogue also addresses the loss of contrast at high zoom ratios, producing pristine images that are rich with detail. Even at 10x hybrid zoom, images captured on Huawei Vogue retain clarity with minimal distortion, and reproduce colors realistically and accurately.
A Camera that Can Gauge Depth (Vogue only)
The human eyes are endowed with the ability to see the world as it is. Parallax allows us to gain depth perception and assess distance. Huawei Vogue takes a step further than the dual camera, which uses stereopsis to gauge depth, and incorporates a new HUAWEI TOF Camera to more accurately assess distance and obtain depth information. It enables a clear and accurate separation of the subject from the background and a whole new category of 3D photography possibilities.
Professional Bokeh
Dreamy bokeh is a wonderful medium to convey emotions with. Wide aperture lens has the capability to take gorgeous portraits with a crisp focus on the subject and a creamy bokeh effect in the background. A shallow depth-of-field also adds softness to lights, giving them a mesmerizing character while balancing sharpness and obscurity. With an outstanding optics design and the ability to accurately blur the background, HUAWEI Vogue is uniquely suited to delivering some of the best looking portraits smartphone cameras can provide.
Huawei Vogue features a specialized Huawei TOF camera, which captures depth information more accurately than previous implementations that used either the RGB or monochrome camera. The Huawei TOF camera and portrait segmentation algorithm work in tandem to support accurate portrait segmentation capability, enabling better showcase of layers as well as the users’ photographic talent.
Huawei Vogue supports multi-level bokeh based on the Huawei TOF Camera’s defocusing capability. The further away an object is from the focal plane, the more intense the bokeh. Light sources are also blurred to create an effect similar to those beautiful, natural light spots.
Ushering in the Age of 3D Photography
Huawei TOF Camera features an ability to accurately perceive depth. With Huawei AR Measure, users can accurately measure the length and height, simply by pointing the camera towards the object (mode of operation TBC). Huawei Vogue supports AR Core and AR Engine. The dual-engine solution enables vertex and edge association and smart data rounding. Furthermore, 3D Live Maker on Huawei Vogue supports small-scale AR modelling.
The Ultra-wide Angle and Macro Lens that Sees All
New to the Huawei P Series, an ultra-wide angle lens is fitted to both Huawei Elle and Huawei Vogue. The performance of the lens on Elle is equivalent to a 17mm full-frame lens, while the one on Huawei Vogue is equivalent to a 16mm full-frame counterpart. Ultra-wide angle lens has a unique ability to add a feeling of spaciousness to photos and videos.
Although it is positioned as an ultra-wide angle lens, it also supports photography at macro distances. The lens can land a focus on objects that are as close as 2.5cm from it. From breathtaking scenery, man-made architectural wonders, heartwarming family portraits to a venture into the microscopic world—this is the lens that does it all.
Complex Processing Behind Lens
It takes more than a Quad Camera system to produce perfect photos and videos—powerful cognitive power is also required. Huawei Elle and Huwaei Vogue are equipped with Kirin 980, a mobile AI chipset, featuring a Dual-NPU and Huawei’s fourth-generation ISP. Compared to the previous generation, the Dual-NPU supports 120 percent greater image recognition, while the ISP supports 46 percent better pixel throughput. The Kirin 980 also supports regional HDR color reproduction, multi-pass noise reduction and features a dedicated pipeline for videos.
There’s more to a photo than light and shadows—image processing also plays a part in creating a great shot. The moment the shutter is fired, a series of complex processes takes place. Smart scene detection, facial detection and tracking, image stabilisation, depth perception, RAW image noise reduction, and RGB color reproduction all take place concurrently to produce a final image.
Taking the Beauty of Photography to the Next Level
Super Night Mode
Since the invention of the camera, the technology—be it a DSLR or a module on smartphones—has always been limited by the shutter. A slow shutter means longer exposure, which makes the camera vulnerable to shakes. Almost any shot that takes more than a few seconds of exposure requires a tripod, lest you want a blurry mess. But with Super Night Shot, Huawei turned that certainty on its head. This mode combines HUAWEI AIS as well as object and edge detection to filter and adjust for camera movements caused by shaky hands. Combined, these processes enable XX-second exposure and produce the most stunning images in low-light settings.
Huawei Elle and Huawei Vogue support an updated Super Night Mode. Equipped with Huawei SuperSpectrum Sensor, ISP and Dual-NPU and supported by the new Huawei AIS+OIS solution, every frame taken across the long exposure on the Huawei Elle and Huawei Vogue is better with superior colors, dynamic range and clarity, and look more authentic and vibrant. The updated Super Night Mode eliminates the need to tinker with camera parameters and edit in post to achieve great picture quality in low-light scenarios.
Super Silky Water
Besides helping with capturing amazing night shots, a slow shutter is also great at producing some other exotic photographic effects. What are some more of the handheld long exposure modes supported by the updated Huawei AIS? For example, in locations with flowing water such as by a waterfall or a water fountain, long exposure can produce images that feature water with a gorgeous, velvety characteristic. Huawei Elle and Huawei Vogue practically throw out every rule in the book by enabling users to take XX-second long exposure shots without the help of a tripod. The feature is so intuitive that even amateur users can master it—all they need to do is get creative and they can easily produce frame-worthy masterpieces.
AI HDR+ Backlit Portraits
The Portrait Mode and Auto Mode on both front and rear cameras on Huawei Elle and Huawei Vogue feature targeted optimizations for low light and backlighting scenarios. The latest flagship devices leverage machine learning trained with tens of thousands of professionally taken backlit and low-light images, and accurate portrait segmentation to realise targeted brightness enhancement on the faces of subjects, improving the sense of depth of the portraits taken on them. With AI superimposing several frames taken at different exposures to brighten the image, it’s almost like having a professional gaffer following you around, shining a light on you and the background as you snap photos or selfies with the most realistic and natural lighting.
Portrait Mode (Name TBC)
The Huawei TOF Camera enables Huawei Vogue to simulate the large aperture effect. The natural-looking, shallow depth-of-field effect highlights the subject and helps Huawei Vogue capture quality images as if it were a DSLR camera. The depth perception of the Huawei TOF Camera synergises with deep learning algorithms to support precise image segmentation and softer, more natural bokeh. From a shirt’s crease to facial contours to a single hair—Huawei TOF Camera can precisely highlight any subject from the background. The bokeh produced on Huawei Vogue is rich, yet delicate. With the multi-level bokeh, the images come out incredibly artistic and full of layers. Light sources can also be artistically blurred.
The Huawei LV Series sports a 32MP front camera with deep-learning algorithm-assisted facial recognition and image segmentation support. It can make photos look more natural even in overexposed and backlit scenarios. In dim light, the camera utilizes 4-in-1 pixel binning (TBD) to enhance photo colors and detail.
Redefining Smartphone Videography
Super Night Mode Now Supports Videos
Sometimes, stills don’t do justice to nighttime scenery—the dynamic light streaks that light up the night sometimes need videos to capture their full glory. However, videos cannot rely on long-exposure or multi-frame composition—the methods employed on stills—to turn up brightness. Instead, they need more powerful hardware. Benefited by Huawei SuperSpectrum Sensor’s superb photosensitivity and dynamic range, and the f/1.6 large aperture lens allowing more light in, Huawei Vogue retains great vision at low-light. The night vision lets Huawei Vogue capture videos with even the faintest hint of light, from band shows at bars, city skyline at night, to even the instant a candle is blown out.
Long Zoom to Exceed Human Eyes
The SuperZoom Lens on Huawei Vogue can be used for both stills and videos. Optical zoom provides the magnification at minimal quality loss. The SuperZoom Lens is combined with OIS to meet the video-capturing needs of today’s users. With it, you can capture the best moments in life on video that records as accurately as you experienced them.
Record Dynamic Footage with Professional Image Stabilisation Technology
In video shoots, the lens is always on the move, so camera shakes are almost inevitable. Huawei Vogue uses Huawei AIS+OIS to deliver professional image stabilization support, enabling steady videos while reducing the need for time-consuming fixes in post. No matter whether the user is running, on a bumpy ride, base jumping, riding a roller coaster or even engaging in extreme sports, the Huawei Vogue can capture videos that look just like what they see.
Huawei Dual-View Video Doubles the Fun (Available one month after launch via HOTA)
Huawei Elle and Huawei Vogue bring a refreshing way to shoot and view videos. Huawei Dual-View Video uses multiple cameras at once to capture videos, so users can capture the full view of a scene while simultaneously capturing a close-up, and show two perspectives at once on one screen. In this mode, the camera located closer to the lower portion of the device captures it all with a wide field of view, while the camera installed more closely to the front camera captures a close-up. The user may freely adjust the level of magnification as well. This mode, with its capability to capture dual perspectives, lends itself to capturing large-scale events such as sporting matches and concerts. Give the subject the attention of a zoomed-in shot without missing the big picture—all from the comfort of your “director’s” chair.
AI Movie Mode—Your Personal Hollywood Production Crew
Leveraging the extreme field of view of the ultra-wide angle camera, Huawei Elle and Huawei Vogue support capturing of videos in the 21:9 cinematic aspect ratio. With it, recreating the impressiveness of big-budgeted silvers-screen pictures has never been easier. Rendering every frame of the footage, the AI chip supports many features, as if there’s a Hollywood production crew working in the background. One of the cinematic effects includes AI Color, which accurately desaturates the colors of everything in the footage but a human subject of choice, adding a dramatic highlight to the subject. There are also numerous cinematic filters to choose from, ranging from Nostalgia, Fresh, Suspense to Background Blur and more.
AI Video Editor Adds Flair to Your Videos
Videos shot of smartphones are perfect for sharing to social media and they’ve quickly become some of the most popular content available. However, ordinary users might not have the video editing chops to quickly create impressive and unique videos.
That’s why Huawei added the AI Video Editor to this lineup. A powerful video studio, AI Video Editor supports smart video editing and smart beauty scoring, allowing it to intelligently assess footages from subjective, objective and artful, videography perspectives in 12 dimensions. Beyond just facial recognition, the AI Video Editor can identify movements of human subjects, selecting highlight frames from the footage, automatically adding fitting background music and special effects such as time-lapse, slow motion, freeze, comics and video collage.
This puts the power to freely edit and render videos into the hands of consumers, but provides the professional assistance that can enable them to edit easily and share quickly.
Industrial Design: Streamlined, Double-Curved Design
A Design that Speaks to the Soul
As master of architecture Tadao Ando once said, exquisite designs speak to the soul. Embodying Huawei’s pursuit of technology and aesthetics, the HUAWEI P Series elevates premium design to new heights. Designed with the concept of “The Aesthetics Design,” HUAWEI Elle and HUAWEI Vogue exemplify the beauty of nature. The backs of Huawei’s latest flagships capture the ethereal beauty of the salt flats, evoking the images of the breathtaking lake with its compact design.
Aesthetics of Time: Breathing Crystal
The radiant beauty of salt lakes is accentuated by the many faces it shows at different times of the day. These are encapsulated in the numerous vibrant colorways that the HUAWEI LV Series has on offer. The beauty of the golden morning sun is transposed into the HUAWEI Elle and HUAWEI Vogue as their Amber Sunrise variant. Breathing Crystal reflects the time when sun is held high and the salt flats extend all the way into the wild, blue yonder. And when darkness envelops the land, the salt lake reflects the glimmers of stars, inspiring the creation of Black and Aurora.
Huawei has gone through several hundred coating tests to replicate beautiful scenes, like the salt flats, on the HUAWEI LV series. It pioneered an inkjet micron-grade printing process that is capable of producing the thickest coatings to bring the colors to life. The coating of the Breathing Crystal variant was created with 15 processes. The gradient shift effect is the result of 9 optical nano films that are as thick as only one hundredth the thickness of a standard sheet of paper, while the popular Aurora color has been elevated on the HUAWEI LV Series, now sporting a nano glare film to make it look more vibrant and dynamic.
The beauty of nature exists in and of itself. HUAWEI Elle and HUAWEI Vogue represent Huawei’s pursuit to understand the innate meaning of beauty—a voyage into unchartered waters where no man has ever laid eyes upon. It is a journey that seeks to unravel the mysteries of beauty: How it bestows the world with soul; how it captivates all, yet remains intangible; how it transcends time and space; how it is undoubtedly material, yet resonates with one on a spiritual level; how it takes but one glance to enthrall, to inspire and to communicate with the soul, and bring one’s very being closer to nature.
Aesthetics of Space: An Intersection of the Tangible and Intangible
A diamond’s luster is all the work of an artisan. Huawei Elle and Huawei Vogue are precisely machined with a diamond cutting process. This process cuts through the upper and lower parts of the mid-frame, creating an exquisite refractive surface that adorns the device with a premium look and endows it with a smooth texture. Two panes of double-curved glass form an invisible barrier, enveloping and extending to the mid-frame of Huawei Vogue, creating a uni-body look that is secured against the elements with IP68.
Huawei took design cues from the constellations to create the camera arrangement on the back of Huawei Elle and Huawei Vogue. In particular, the Huawei Vogue’s module strongly resembles the Big Dipper, which lights up the sky and brings order to chaos. This aesthetics and the powerful Quad Camera combine to result in one of the most visually stunning devices to date.
A FullView Display is More than Meets the Eye
Huawei Vogue features a new generation of FullView display that supports a resolution of up to 2340x1080. With up to 2 million pixels spread out on the display, everything on every corner of the screen is filled to the brim with detail. This panel also features impeccable saturation and contrast ratio. Huawei Vogue also adopts a curved screen design that uses a flexible OLED panel. The two sides of the screen naturally bend downwards towards the edge of the frame, which dissolves into the viewing experience for a borderless screen.
A Multifunctional Display that Provides Sights and Sound
To deliver a great earpiece audio experience that is on par with the viewing experience, Huawei Vogue is equipped with Huawei Acoustic Display Technology. It eliminates the need for a telephone receiver grill on the side of screen, allowing for designs to carry even slimmer bezels. The sound is generated from vibrations of the screen, so the mid-frame is barely affected, making it the more superior approach compared to other takes that other manufacturers adopt. The vibrations are also less noticeable on the back of the device compared to those by a physical speaker, while producing a similar audio quality. Vocals are also clearer and more pronounced on the Huawei Vogue as well.
Huawei Acoustic Display Technology supports a 300 percent wider sound-emitting area than the iPhone XS. In areas with low ambient noise such as the elevator or the classroom, call sounds are more focused with the screen pressed against the user’s face. Notably, a proprietary Hi-Fi chip is embedded in HUAWEI Elle to ensure high quality audio and faithful reproduction of details.
An Extraordinary Custom Camera
Huawei Elle and Huawei Vogue feature a special customized front camera. This all new 32MP camera not only delivers outstanding image quality, but consists of highly miniaturised components including lens, mount, filter, CMOS sensor, and flexible printed cables (FPC), all housed in a hole with a diameter of XXmm, an opening much smaller than conventional cameras. This level of integration and miniaturization leaves the screen with more area to do what it does best—display exciting content that keeps you at the edge of your seat.
Bank-Level Security
Huawei Elle and Huawei Vogue feature an In-Screen Fingerprint sensor. The In-Screen Fingerprint Sensor takes advantage of the ultra-wide angle 3p lens and a large aperture working together with pixel photosensitivity enhancing Microlens to improve fingerprint recognition area by 10 percent and light entering the sensor by 30 percent. The new generation sensor also supports auto ring-tuning focus, improving autofocus accuracy by 35 percent to ensure every sensor on the device lands the most precise focus.
The In-Screen Fingerprint sensor uses the industry-leading multithreaded dual-matching algorithm (Name TBD) to improve unlock speed by 50 percent. It simply works with one tap. It synergizes with the fluid unlock animation and hover sensing, vastly improving the user experience of fingerprint unlock.
Introducing EMUI 9.1—Enable a Quality Life
Digital life has become daily life. Smartphone and smartphone operating system are expected to sync together and provide an efficient, balanced and user-friendly experience to consumers. Following the philosophy of “Enable a Quality Life,” Huawei’s latest custom operating system, EMUI 9.1, incorporates groundbreaking technologies to enhance basic functions. Themes and icons have been updated to match the advanced all-scenario AI to provide a wonderful experience in looks and practice.
Simple and Tidy Interface
Aesthetic Design Language
Inspired by the concept of instantly timeless aesthetics, the new EMUI 9.1 design captures the twists of light and shadow to bring ephemeral beauty to the user. The latest EMUI 9.1 interface design recreates the form of different materials at different moments with hundreds of pigment adjustments and blending. Everything from the gentle flow of soft silk to the dynamic crash of water on a shore, Huawei has captured some of the most beautiful and flexible moments to provide a soothing, natural user experience.
Minimally Skeuomorphic
App icon design is a crucial part of the mobile phone User Interface. The UI should have simple elements and clearly convey functionality so users can grasp the key information quickly. EMUI 9.1 uses a minimally skeuomorphic design for major app icons, extracting design elements from images that consumers often see in their everyday life. By applying these elements to the icons, consumers can grasp the key message at a glance and understand the app function immediately.
The Adaptive Display of Logos and Backgrounds
Huawei’s UI designers are working to let consumers easily spot app icons on whatever wallpapers they like. EMUI 9.1 features readjusted color contrast that leaves a clear boundary between icons and wallpaper making them easy to spot regardless of background design.
From Five Columns to Four Columns: Larger, Better App Icons
In order to provide consumers with a more intuitive UX, Huawei has updated the app icon design in EMUI 9.1, improving the aesthetics while making them 10 percent bigger. Compared with the previous design where each row carries five icons, there have four apps in a row now so that the interface is less crowded and the user will find it easier to tap on any app. In addition, the new design leaves a bigger space between the apps and the screen edges, minimizing mistouches—improving the user experience of gesture navigation. Since young users tend to like big icons better, many companies are gravitating towards creating icons that are flatter, bigger and are more eye-catching.
Fundamental Optimisations that Elevate the Overall User Experience
Extendable Read-Only File System
Committed in operating system innovation, Huawei has optimized Android-based system from the ground up to improve smartphone performance. In 2016, the EMUI 5.1 launched alongside Huawei Mate 9 was the first to replace the conventional EXT4 file system with Flash-Friendly File System (F2FS), improving the operating smoothness by 20 percent. Compared with Linux’s EXT4 developed for old mechanical hard drives, the F2FS is a customised system for flash storage that greatly enhances read/write performance even after extended use. Three years from then, Google applied F2FS in its Pixel 3 flagship smartphone, and other manufacturers soon followed suit. This represented one of Huawei’s biggest contributions to the Android ecosystem.
The F2FS filesystem restructures the user partition in the Android system, which is equivalent to the D Drive in a Windows PC. With EMUI 9.1, Huawei pioneers in the file system revolution by applying EROFS in the system section (equivalent to C Drive in Windows system), bringing multiple improvements in aspects as below:
It improves random read speed by up to 300 percent, or 20 percent on average.
It improves app launch speed while system is under heavy load by more than 10 percent.
It minimizes the space the operating system uses by 2GB.
In the case of memory shortage, it minimizes low-efficiency data re-reading and minimizes system lag caused by compressing data.
As a read-only system it greatly improves security as third parties cannot violate the integrity of the system data.
Silky Smooth Performance in Top Apps
Nothing proves performance better than figures. Comparing Huawei LV Series to Huawei P20 Series, the system operation responds 69 percent faster, apps launch 52 percent faster, and the operating fluidity is improved by 52 percent. Comparing Huawei LV to iPhone XS, top 15 overseas apps (such as WhatsApp, Facebook and Uber) launch 1s faster. (To be updated before the launch)
GPU Turbo 3.0 Delivers a Turbocharged Gaming Experience
HUAWEI LV Series is the first to support GPU Turbo 3.0. The latest iteration of the graphics solution not only further optimizes the performance of games, but also supports more games than ever. The third generation solution features an expanded whitelist, adding 89 games (23 overseas games and 66 Chinese games) to the list. GPU Turbo 3.0 greatly improves efficiency of games in a way that is vastly superior to Huawei’s competitors.
For instance, when playing the Fortnite, Huawei Vogue can provide an average FPS of 58.8, higher than the 54.5fps of iPhone XS Max, while providing 1.5 hours longer battery life. At the same time, with AI graphical scheduling capabilities, Huawei Elle and Huawei Vogue can avoid jagged edges, improve clarity in dim scenes and sharpen details, taking viewing and gaming experience to the next level.
Nobody likes lag. Huawei LV Series supports gaming with AI SIM Switch. When the signal reception of SIM 1 is poor, the system will automatically switch to SIM 2’s network. The transition happens seamlessly with no impact on game play.
An AI-Enhanced Lifestyle
Share Effortlessly with HUAWEI Share OneHop
The Huawei Share revolutionises device interconnection by making it easy for the Huawei Elle and Huawei Vogue to connect with other smartphones, laptops and wireless printers. Upgrading from the photo sharing of EMUI 9.0, the innovative OneHop feature lets Huawei LV Series connect with the Huawei MateBook by a simple tap. It supports fast transferring of pictures, videos and files. It takes only one minute to transfer 500 pictures and 35 seconds to transfer a video of up to 1GB. The latest Huawei Share OneHop enables users to extract texts from images, share content with a shared clipboard as well as record the PC screen on the phone side. Tasks like editing content shot on mobile, or sharing exciting achievements in games with family and friends, are made easier and more efficient thanks to HUAWEI Share OneHop.
Huawei AR Measure: Size Up the World with Smartphone
Huawei Vogue combines its unique Huawei TOF Camera and leading AR technologies to support Huawei AR Measure, a handy app that transforms the device into a measurement tool. Huawei AR Measure is the most powerful measurement tool available to smartphones to date. It can not only be used for measuring the length of lines and area of surfaces, but also volume of objects as well as a person’s height, thanks to its facial recognition capability. The margin of error is around one percent only. When multiple subjects are within the frame (like friends and family in a group setting), HUAWEI AR Measure can measure the heights of all subjects in one go.
Tap to Unlock for Convenient and Brand-New Driving Experience
Huawei Elle and HUAWEI Vogue take another step forward to assist users to live a secure, quality life. Huawei partnered with BMW (China) and Audi (Europe) for a virtual car key* solution. Instead of taking a physical key with them, users only need to hold their device against their BMW or Audi to lock/unlock the doors and start the engine, which is very convenient.
In addition, the car owner can share the car key with up to five users so that they can enjoy Huawei’s handy experience as well. Huawei’s car key solution complies with the CCC1.0 standards issued by Car Connectivity Consortium. User credentials and logic are saved securely in a dedicated security chip, inaccessible and unable to be duplicated by third-party apps, which ensures users with a secure car key solution experience.
*Note: For more information about BMW and Audi models, please visit their websites or 4S dealership stores.
Innovative Mobile Payment Collection Experience Brought by Huawei’s Mobile POS System
The Huawei mobile POS is a disruptive mobile payment collection function designed by Huawei Pay and China UnionPay. This feature allows merchants to collect payment at a lower cost. To use the system, merchants need only submit their information to a bank or a payment acquiring platform for review. After it is approved, they can use Huawei POS to collect payment.
Huawei is the first company to pass the Mobile Terminal Payment Trusted Environment Specification issued by the People’s Bank of China. Huawei POS’s core logic and sensitive data processing run under Huawei’s Trusted Execution Environment (TEE), which can effectively prevent and fight malware attack and ensure users with safe payment experience. In addition, the credential in the Huawei POS app is directly encrypted on a regular basis with the front-end system based on the public-key cryptography to create an end-to-end security channel.
Digital Wellbeing (TBC)
Because smartphones have essentially become a part of the modern lifestyle, EMUI 9.1 includes a few features that aim to promote a healthy digital lifestyle for users and their family members. These features include screen time statistics and management, sleep time management, remote location services and more.
The improved suite of digital wellbeing features can be used to manage use time, apps, downloads, share location and trace phones. For instance, it can set a limit on screen use time, restrict gaming or specific all use times, and set the screen to display in greyscale before bedtime. (China only remote location management omitted)
First Smartphone Can Sync Fitness Data with A Treadmill
Not everyone wears a wearable device in the gym. But without these devices, they often lack the means to record or share fitness data. In view of the rise of smart gym equipment, EMUI 9.1 introduces a new distributed, synchronized system that connects smartphones with equipment via NFC. Under this new system, the smartphones can, for instance, sync with smart treadmills and get real time data on metrics such as the distance, time elapsed, speed and calorie count. HUAWEI Elle and HUAWEI Vogue are the first devices on the market to support this functionality. To give users the greatest degree of convenience, this system also supports smart watches and other wearables to support precise, comprehensive fitness data synchronization and deliver fitness coaching to users in both indoors and outdoors settings.
This feature works with treadmills from top brands including Johnson Health Tech, Precor, Life Fitness, CORE Health & Fitness (Star Trac, StairMaster and Schwinn included), and more.
Connecting with Children: Video Calls with Huawei Children’s Watch 3 Pro
With HUAWEI LV Series smartphones, users can video call the Huawei Children’s Watch 3 Pro simply by calling from the native Contacts app. These calls take priority over telephone call and will not be interrupted by incoming calls. With this function, parents can stay connected with children anytime anywhere.
Powerful Performance that Rivals Even Desktops
Flagship Chipset Delivering Flagship Performance
Powering the core functionalities of Huawei Elle and Huawei Vogue is Kirin 980, Huawei’s most powerful smartphone chipset yet. As the one of the world’s first commercial 7nm chipsets, Kirin 980 packs 6.9 billion transistors to realise enhanced performance and efficiency. Kirin 980 is a product packing cutting-edge process technology, a revolutionary architecture, and a Dual-NPU. Huawei Elle and Huawei Vogue transcend smartphones—they are technological masterpieces made for the future.
Kirin 980 is the world’s first commercial chipset to have ARM Cortex-A76 based cores embedded in them, delivering performance rivaling notebooks. Kirin 980 introduces the Kirin Subsystem and Flex-Scheduling mechanism to deliver the best efficiency. It also is the first chipset to employ Mali-G76 as its GPU, which combines with the innovative GPU optimization technology to enable smartphones to support even the most graphics-intensive games while delivering maximum frame rates, outstanding gaming experience and battery efficiency. No matter if it is used for playing triple-A mobile titles, multitasking, AI Color, or video editing, it handles the task with ease.
Huawei SuperCool to Keep Temperatures Low and Performance High
The powerful chipset lets the HUAWEI LV Series get one foot in the door to premium experiences, but due to the small form factor of today’s smartphones, many of them suffer from cooling and battery issues, dragging the chipset down and preventing it to express its full capabilities. Cooling is therefore one of key metrics that impacts a device’s gaming performance. Sometimes in-game stuttering is not a raw performance issue—but a CPU/GPU cooling issue.
Huawei Vogue is equipped with a superbly high performance Cooling System, which involves an optimized bionic capillary network of heat pipes that help realize a generational cooling performance improvement of 15 percent (TBD). Heat is transferred from the SoC to the heat pipe along the z-axis through the thermal compound, and then dissipated as the heat pipes branch out along the y-axis. The heat is further spread out as it travels through the graphene film and graphite sheet along the x- and y-axes.
Huawei SuperCharge and Wireless Reverse Charge
It takes a great smartphone to keep pace of the modern lifestyle—only a smartphone with an enduring battery that supports quick charging can pull its weight. Huawei Vogue features a new generation of Huawei SuperCharge, which supports 40W charging—enough to charge the device by 70 percent in 30 minutes. That means the time it takes for one to get dressed in the morning is time enough for the phone to get enough charge for the day. Certified by TÜV Rheinland, Huawei Vogue has 15 layers of protection, ensuring the fast charge capability is safe for use. Huawei Vogue also supports 15W Huawei Wireless Quick Charging—just set the device on a charger and it charges quickly. It also features the revolutionary Wireless Reverse Charging technology, allowing the device to be used as a power bank for other gadgets—even friends’ phones!
Innovative Telecommunications Technologies
New Antenna Configuration
Huawei Elle and Huawei Vogue use the latest distributed signal system which separates the combined antenna into low-frequency antennas and mid- and high-frequency antennas. The two sets of antennas are layered independently, allowing for a longer low-frequency set and more space for the mid- and high-frequency set. This configuration effectively improves signal transmission and reception capabilities by 16 percent (~1.5dB). The antenna opening is relocated from the side edges to the two sides by the USB port, minimizing the chance of the user covering the antennas when holding the device. Both devices can deliver better performance than iPhone Xs in almost every frequency band.
Dual-SIM, Dual VoLTE for International Markets
Huawei Elle and Huawei Vogue deliver a greater Dual SIM and Dual VoLTE user experience. When a user utilizes the secondary SIM for VoLTE calls, the primary SIM remains available for 4G internet connectivity. And when one card is used for calls, the device can still display the caller ID of VoLTE calls on the secondary SIM, so users will never miss a call again.
High Performance Bluetooth Maximizing Signal Coverage
HUAWEI Elle and HUAWEI Vogue support high performance Bluetooth. Featuring industry-leading stability, the Bluetooth functionality effectively solves issues that could impede Bluetooth audio performance, such as insufficient penetration as well as obstruction. It also supports a longer range and lower latency. Even when users place their phones in the bedroom, they can still enjoy undisrupted Bluetooth headset connectivity and take calls even if they roam around the house.
When connected to a Bluetooth peripheral, Huawei Elle and Huawei Vogue will intelligently monitor the output required for the external device in real-time. Once they detect a need for stronger signals, the smartphones will additionally boost signal transmission by using the Wi-Fi channel. It also features a high performance Bluetooth mode made for audio scenarios, which improves the performance without drawing additional power. Based on the connection status, the devices will dynamically adjust the Bluetooth signals, ensuring that the audio devices will produce high quality sounds. Bluetooth TX’s capabilities are boosted beyond 6dB, allowing signal to penetrate walls and maintain quality audio even when the user is in another room. In addition, this protocol enables the connection of cars, home appliances and other equipment.
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