Three-day expo 'SAVDEX' concludes successfully

LAHORE: Suppliers and Vendors Defence Exhibition (SAVDEX 2018) Saturday organized by the Lahore Chamber of Commerce and Industry (LCCI) and Defence Export Promotion Organization (DEPO) concluded successfully here at the Lahore Expo Center on Saturday.

High officials of DEPO, Pakistan Ordinance Factory (POF), LCCI President Malik Tahir Javaid, Senior Vice President Khawaja Khawar Rasheed, Vice President Zeshan Khalil addressed the concluding ceremony. Over 20,000 people visited the exhibition on final day.

This exhibition had also provided a platform for the Pakistani entrepreneurs to establish new trade & economic relations with their foreign counterparts who showed their keen interest in Pakistani products.

LCCI President Malik Tahir Javaid said that this exhibition was mainly organized to establish meaningful partnerships between the private sector and government departments in the defence sector. Malik Tahir Javaid said that all over the world, fairs and exhibitions were considered to be the most effective tool of marketing and reaching out to potential customers.

He said that Germany or France were making the best use of this tool. He said that fairs and exhibitions not only helped attract foreign buyers and bring in much needed foreign exchange but also highlighted the soft image of Pakistan.

The LCCI president said that taking part in exhibitions was not just an opportunity to improve the competitiveness of products, it could also make the manufacturer more competitive by optimizing business processes, expanding service range, increasing brand awareness and customer loyalty, he added.

The other speakers were of the view that Pakistani business community had the ability to do miracles at economic front. They said the government considered business community an engine of growth and making all out efforts to provide good business atmosphere to the businessmen.