Samsung’s biggest TV to replace cinema screens

Shazma Khan July 17, 2017

Samsung have recently unveiled the first installation of its biggest TV ever which is supposed to replace cinema screens.

The electronic giant designed the 34-foot (406 inches) LED screens with peak brightness of 146 fL – 10 times better than that of standard cinema projectors.

The TV has already been installed at Lotte Cinema World Tower in Korea and is the world’s first High Dynamic Range (HDR) LED theatre display. According to Samsung, this new invention is likely to enhance the cinematic experience.

The TV, assisting modern movie theatre dimensions, contains a 4K (4,096 x 2,160) picture quality resolution. The President of Visual Display Business at Samsung Electronics, HS Kim expressed, “Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture.”

Daily Mail reported Lotte Cinema’s CEO Wonchun Cha saying, “‘SUPER S’ theater is a new paradigm of movie screening.” He added, “We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life.”

Also, the screen does not contain any type of optical distortion and interference, resulting in improved precision and advanced color presentation. Having a complementary ultra-contrast and low tone grayscale setting, the screen presents bright colors and deepest black at almost infinite contrast ratio.

It is also said that the screen would be matched with a sound system by Harman Professional Solutions’ Cinema Group and Samsung’s Audio Lab. It contains speakers around the screen, proprietary audio processing tech and ‘Sculpted Surround Sound’ for more dramatic audio, informed Engadget.

According to Samsung, the screen also sustains its advanced presentation capabilities in ambient lighting conditions despite of any content being played.

Seog-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics exclaimed, “The launch of our cinema LED display is merely the latest step toward our vision for a complete end-to-end theater experience powered by digital signage. We look forward to continuing to serve as a total solutions provider for the theater industry and finding new and exciting ways to improve the customer experience.”

Copyright Business Recorder, 2017

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