Today is World Book Day, the UNESCO established it as annual feature in April 23, 1995 to promote reading habits and publishing. This year the National Book Foundation (NBF) organised a National Book Day Festival, celebrated throughout Pakistan from April 22 to 24. I am writing this column ahead of the festival, but I can predict how it will run. There will be photo ops showing hundreds of people, men, women and children, browsing through books. At the end of the festival the NBF will announce the festival was a great success. Lots of books were sold. The NBF goes home patting itself on the back. We won't hear from them till the next World Book Day in 2017.