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Yahoo! in online ad alliance with Google               SAN FRANCISCO: Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.       Google will use its online ad targeting skills at some Yahoo! properties, stepping in to put relevant marketing messages in available spaces, according to Sunnyvale, California-based Yahoo!.       Yahoo! gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.       "If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.       "That's better for users. This is why contextual advertising is such a powerful tool."       The large stocks of ads at Google AdSense and Admob increase opportunities to present Yahoo! website users with marketing messages they will click on, generating revenue.       "By adding Google to our list of world-class contextual ads partners, we'll ...

EU leaders face late-night budget battle           BRUSSELS: EU leaders face tough late-night negotiations on the bloc's 2014-20 budget Thursday under the watchful eye of a newly assertive European parliament unhappy at the prospect of major spending cuts.   In November, leaders tried and failed to narrow sharp differences and while a compromise is expected to emerge this time, there is no certainty other than that the budget talks will be long and difficult.   An agreement hinges on finding a balance between British and German-led ...

Google boosts mobile ad campaigns     SAN FRANCISCO: Google began Wednesday letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.   Google began upgrading its AdWords service with "enhanced campaigns" for advertisers trying to better connect with people accessing the Internet on the move with smartphones or tablet computers.   "People are constantly connected and moving from one device to another to communicate, shop and stay entertained," Google ...

PM for simplification of procedures to attract foreign investment ISLAMABAD: Prime Minister Raja Pervez Ashraf on Wednesday directed the Board of Investment (BoI) to evolve a mechanism to become more effective in facilitating investments in the country.   Presiding over the 6th BoI Board meeting here at the PM Secretariat, the Prime Minister said the BoI should be further strengthened.   He said that it was ironic that Pakistan, which had one of the best investment policies on paper, failed to attract foreign investment.   The BoI Board in its ...

No plan for privatisation of Pak Steel: Kaira KARACHI: Federal Minister for Information and Broadcasting Qamar Zaman Kaira Wednesday categorically rejected the reports about privatisation of Pakistan Steel Mills (PSM).   Kaira said there was not even a plan to run it under public-private partnership.   The PPP will foil all the conspiracies against this very important organisation, which is a gift from Shaheed Zulfikar Ali Bhutto to the nation, he added.   The minister said in the past as well, the Pakistan People's Party (PPP) ...

Political forces committed, united for cause of democracy: PM ISLAMABAD: Prime Minister Raja Pervez Ashraf on Wednesday said that today the political forces in the country were on one page to strengthen democracy.   The politicians have learned that the democratic process must not be interrupted at any cost, he added.   The Prime Minister was talking to a JUI-F delegation led by Senator Maulana Abdul Ghafoor Haideri, which met him here at the Prime Minister House. The delegates also included Senators Hafiz Hamidullah and Ismail Bulaidi.   He said ...


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Foreign Debt $60.9bn
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