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imageKARACHI: The supply chain of raw material has been streamlined with the help of the recent financial restructuring package and 40 percent production capacity has been attained which will gradually be taken up to 77 percent by April, 2015.

This was said by Chief Executive Officer, Pakistan Steel, Major General (R), Zaheer Ahmed Khan in a meeting with the dealers of PSM at Operations Building, PSM Bin Qasim here, said a statement on Tuesday.

During the meeting various issues relating to affairs of marketing were discussed.

The CEO assured the participants that valuable customers of PSM will be helped in all matters to meet their genuine/legitimate requirement.

He urged the dealers to play their part for development and progress of this national asset to bring it back on track of prosperity by procuring PSM products instead of relying on import.

The CEO stressed that PSM is in the process of repair and maintenance and improvements of its main plants and soon we will be able to run the plant at high capacity with full efficiency.

It was appraised to dealers that PSM has a high level, independent standing price fixation committee which fixes the prices keeping in view different factors affecting the market that is International prices, imported products, smuggled products and to maintain the demand and supply.

It was informed that the PSM will produce its entire range of product-mix and introduce value added products.

Besides that sales and marketing strategy will be reviewed from time to time keeping in view the market scenario.

PSM has also approached Ministry of Finance and Economic Affairs to review concessionary SROs which are affecting the sales of PSM products.

The meeting ended with a vote of thanks to the chair and the dealers showed their interest to continue business with PSM, showing satisfaction in good quality products provided by the mill and faith on the current CEO.

Copyright APP (Associated Press of Pakistan), 2014

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