Apple unveils two new iPhones, starting at $99
Apple unveiled two new iPhones on Tuesday in its bid to expand its share of the smartphone market, including one as low as $99 with a US carrier contract. "The business has become so large that this year we are going to replace the iPhone 5 and we are going to replace it with two new designs," Apple chief Tim Cook announced at the company's Silicon Valley headquarters.
Copyright Agence France-Presse, 2013
The top-line iPhone 5S "is the most forward thinking phone we have ever created," said Apple vice president Phil Schiller. "It is the gold standard in smartphones." Apple also broadened its color palette, announcing the low-cost phone in blue white, pink yellow and green, and the top-line model in silver, gold and a new "space gray."
The iPhone 5C with 16 gigabytes of memory will sell for as low as $99 with a US carrier contract, half the cost of earlier iPhone base models. Analysts were keenly focused on the promise of an iPhone 5C to win over buyers in China and other developing markets where there is fierce competition from low-priced smartphones powered by Google's Android operating system. Apple designer Jony Ive said that despite the low cost, the polycarbonate iPhone 5C "is beautiful."
"We took the same fanatical care with how the iPhone 5C feels in your hand," Ive said. Schiller said the 5S model includes a speedier chip which brings up the computing power from 32 to 64 bits. The 5S will also have improved battery life, with some 10 hours of talk time, or 40 hours of music listening, Schiller added.