Good afternoon Ladies and Gentlemen.
Welcome to Shell Pakistan’s Energy Lab which we’re thrilled to bring to Pakistan for the first time. The Energy Lab is an environment Shell creates to allow people of all ages learn more about energy by participating in activities and games and using hands-on learning applications.
We would like to thank the students, faculty and administration here at the Institute of Business Management for partnering with Shell to host the Lab and all the students who will visit throughout the course of the day today.
First, I’d like to ask you, how many of you drive vehicles? And if you drive, how many of you try to get the most out of the fuel you purchase to run your vehicle? I think we can safely say that most people who drive any kind of vehicle care about how their vehicle runs and more importantly how much they can get out of the fuel they buy.
At Shell, the fuel in your tank has been developed in our laboratory by our global team of scientists. Using over 100 years of expertise, our fuel technology experts work continuously to bring you advanced and effective high quality fuels. In Pakistan, we have Shell Super as a quality offering to our customers, designed to give them extra kilometers.Shell Super’s unique Fuel Economy Formula is designed to give you extra kilometers by preventing the build-up of deposits that can damage your engine’s performance over time.
To explore what things Pakistani drivers do to be more fuel efficient, Shell commissioned the Shell Super Fact or Fiction Research Survey. In the survey Pakistani drivers were asked if they use a variety of common practices to be more fuel efficient. Some of the responses to the survey were quiet interesting.
According to the survey, 71% of Pakistani drivers think it is very important to be fuel efficient, but despite this relatively high interest, 53% of these survey respondents admitted they didn’t know how to be more fuel efficient.
The Survey also brought to light a number of fictional practices, or methods drivers use to be more fuel efficient that actually don’t improve fuel economy. For instance, almost 77% of drivers believe that warming up the engine, or revving it, before they start drive makes the engine more fuel efficient while 76% think driving slowly all the time does the same trick. Shockingly, 68% even believe that never using the heating, radio or interior lights in their cars will help them save fuel.
Shell Pakistan will soon be launching a campaign to educate users on how using Shell Super, combined with some small changes in their driving behavior, can lead to better fuel economy.
This way we can all learn what really helps to improve fuel consumption and pledge for making Pakistan a more fuel-efficient nation.
Next, as some of you may know, every year for some time now, in three different parts of the world, Shell hosts competitions for students to design, build and race their fuel efficient vehicles – seeing how far these vehicles can go, each on one liter of fuel. The competition is called the Shell Eco-marathon. This ultra-efficient mileage competition is an amazing opportunity for students to not only put theory into practice but to think creatively about how to achieve fuel efficiency and inspire them to apply innovation to energy sector challenges in the future.
Pakistani teams have been participating in the Eco-marathon since 2009 and this year on the street tracks of Manila, for the first time, a Pakistani team secured a top three position in one of the fuel and vehicle categories! Team Innova from Pakistan Institute of Engineering and Applied Sciences won 3rd position in the Urban Concept Gasoline category making their faculty, all of us at Shell and Pakistan very, very proud. In a few moments I would like to invite Team Innova led byMuhammad Ali Shahzad accompanied by Naeem Ahmed, Shahid Nawaz, M. Awais and their faculty advisor Dr. RizwanAlim Mufti to join me as we present them with the prize.
Gyongyver is a senior manager with 15 years of extensive Marketing experience, across multiple geographies in Europe, the Middle East and Far East in the retailing sector. She has been looking after Marketing and Business development for Shell's Retail Marketing business throughout her career so far, and gained specialized expertise in a number of areas including loyalty programme solutions, brand management, retail operations, customer service management and partnership development among others.
At present Gyongyver is a Business Development Manager for Shell's Retail Business in the East, looking after 10 markets including China, Malaysia, Philippines, Thailand, Pakistan amongstothers. Gyongyver has a proven track record of delivering outstanding results in periods of growth as well as recession, finding the fit for purpose customer solutions and offers, driven by commerciality and true customer focus. She is well known of delivering exceptional and long lasting business development solutions and partnerships into the Retail Business of Shell.
She is passionate about forming and developing high performing teams as well as developing young talents into professional marketers and future leaders.