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KARACHI: This December, when the chill is beginning to swell, the hottest trend of marketing was coming under debate at DIG IT 2012. 


Organised by Pakistan Advertisers Society (PAS), the first-of-its-kind, the Digital Marketing and Advertising Conference – DIG IT 2012 was held  at the Sheraton Hotel on December 18, 2012. The  conference highlighted the significance of the digital media and the impact it is creating in the marketing world locally. 


This high-profile conference brought together some of the best minds in the industry to comment and define, to probe and debate and above all to address issues affecting the digital industry in Pakistan and how the term “digital” is perceived locally. 


With an audience of 250 plus, the conference was attended by CEOs, VPs, directors, senior managers and professionals from marketing, advertising, communications, PR, Digital planning, media, research and Web strategy entities. 


The format of DIG IT 2012 revolved around four key areas including Presentations, Panel discussions, Syndicate sessions and Hot-seat debate where some of the industry’s most respected names threw light on social media, mobile and apps monetization, online media measurement, economy of Digital Marketing and conventional marketing as opposed to digital marketing. 


Key speakers, panellists and moderators included Abrar Hasan, Chairman PAS, Javed Jabbar, Prominent Pakistani writer, advertising executive, intellectual and former Information Minister, Pakistan. Shakir Moin, Marketing Director, ASEAN, Coca-Cola, Thailand, Farhan Qureshi - CEO Starcom, Nick Whetham – General Manager, Tribal DDB, Michael Leander – Master Trainer, Marketing and Advertising – Denmark, Kieran O’Sullivan – Head of Digital, JWT (MENA), Aly Mustansir – Head of Brand Management and Marketing, HBL, Amin Rammal – Partner, The Brand Crew, Monis Rahman – VP, DPAP and CEO, Naseeb Networks, Richard Webb – CEO, Effective Measure – Australia, Babar Bhatti – CEO, MutualMind – USA, Salman Abedin – Consultant, JWT Fusion, Amir Paracha – VP Marketing HPC, Unilever, Adnan Syed – CEO, The GMA, Naeem Zamindar – CEO, Wateen Telecom, Bilal Farrukh – CMO, e-Business (Pring), Hassan Shahid -Internet & Next Genera ation Services Head, Mobilink, Yasmin Malik, Telecoms Analyst for Informa Telecoms & Media UK andd Visiting Lecturer, IBA, Mahmood Nanji – Advisor, Millac Foods Pvt. Ltd, Haroon Qassim – CEO, Shield Corporation, Amir Rauf – Chief Digital Officer, Lowe & Rauf, Tyrone Tellis – Experienced Media Planning Ahsan Afzaal - Director Commercial - Ice Cream at Engro Foods Limited, Professional, Dr. Ishrat Hussain Dean and Director IBA. 


Remarkably applauded by both participants and speakers, DIG IT 2012 turned out to be a big success - a feather in the cap of PAS. 


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Copyright Business Recorder, 2012

 


 



 
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