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LAHORE: Glow by Warid recently presented the cutting-edge concept of "Augmented Reality" in the form of a never-seen-before brand engagement activity at the LUMS Thriller Night 2012.
Augmented Reality is a concept involving choreographed imagery in a video stream where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual setup where a group of friends stand in a blank space in front of a SMD screen and are then transposed to appear as if they are participating in a music video.
With this very exciting activity, the cellular brand offered another way to LUMS students to rejoice with friends in a free spirited way. The activity also created a lot of buzz on campus where more than two hundred students showed up to participate in this activity. Being the most dynamic and active cellular youth brand of the country, Glow is always at the forefront in providing technology-based recreational activities for the youth.
Copyright Business Recorder, 2012
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