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Luscious Cosmetics celebrates five years of beauty

LAHORE: This winter, leading beauty brand Luscious Cosmetics celebrates its fifth anniversary, having first introduced their luxurious and glamorous products in Pakistan in late 2007. With a commitment to high quality, fashion-forward shades and exceptional colour results, Luscious has ensured their dynamic product range and affordability keep the brand on the cutting-edge of the beauty industry, with each product formulated for high-performance results at par with premium beauty brands. 

To celebrate their five years, Mehrbano Sethi, creator Luscious Cosmetics announces a series of exciting brand activities, the first of which is a Limited Edition 5 Year anniversary Promotion featuring some of the brands’ bestselling products and shades in exclusive anniversary boxes at specially discounted prices. This includes a 5 piece Plumping Lip Gloss Set for Rs.1595 (actual value Rs.1975), a 5 piece Bold Metallic Eye Pencil Set for Rs.1175 (actual value Rs.1425) and a 4 piece Precious Metals Mineral Eyeshadow Set with 12 shades for Rs.1925 (actual value Rs.2300). 

Furthermore, in keeping with their reputation for collaborating with a diversity of Pakistan’s most coveted beauty and fashion personalities to redefine and refresh the nation’s beauty benchmarks, Luscious Cosmetics will also be introducing a first of its kind Limited Edition collection of nail polishes in early 2013, created in collaboration with 14 of the leading fashion designers of Pakistan. Each nail polish shade has been chosen by and named for a designer, bringing their signature shade for the season into your makeup wardrobe! Designers who have collaborated with Luscious Cosmetics on this exclusive nail polish collection include HSY, Élan, Nomi Ansari, Sana Safinaz, Sania Maskatiya, Ammar Belal, Sublime by Sara, The House of Kamiar Rokni, Umar Sayeed, Maria B, Karma, MUSE, Nickie Nina, and Fahad Hussayn. 

Five years since its spectacular launch, Luscious Cosmetics has gone on to be selected as one of the fastest growing brands in the Arabia500 index, part of the Allworld Network. Luscious Cosmetics is now available at outlets across 18 cities throughout Pakistan and most recently, also in the UAE, with presence in other countries within this year and also pioneered digital proactivity for beauty brands, now with some twenty percent of Luscious Cosmetics’ sales generated online through the official brand website  which caters to 34 cities within Pakistan and also to customers located worldwide. Further, in just over two years of being online, the Luscious Cosmetics Facebook group has grown to over two hundred thousand fans , an indication of the brands growing popularity in the region. Indeed this growth has been driven by the Luscious Cosmetics belief in innovation, making pioneering advances for the growth of the beauty industry in Pakistan while reinforcing the brand’s interactive philosophy through its sustained product releases, major digital presence and glamorous print, outdoor and broadcast activities. 

Follow Luscious Cosmetics and their five year celebration starting online at and 


Copyright Business Recorder, 2012




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