Wednesday, 02 March 2011 18:28
"Basant" a word that takes one into the fascination of colors, fun and entertainment. Same is true for the basant festival that was held by the Biztek Institute. The colorful festival started at 11:00am and kept people engaged in amazing activities till 11:00pm.
The event was endorsed by several corporate giants, most of them Telcos. Huge food chains were also available to provide best cuisine to the participants, but the stall that took all the attention was that of the Business Recorder (BR), which was made possible because of the interactive and amazing activities they held there.
The audience of the festival consisted of around 1000-1500 people, most of them were business students and others, aged between 18 to 26 years. Many kids and families were also present to take advantage of the ongoing festival.
Business Recorder got the attention of the huge crowd due to their BTL activity to promote their website of www.brecorder.com and Play TV www.playtv.com.pk. It was the charisma of on the spot branding that made people thrilled and excited to visit the websites of BR and Play TV. Several promos of Business Recorder were played at the stall which captured the attention of the audience time and again.
Activities like singing competition won by Shahrukh, Movie Trivia won by Adnan, Marry took the title of Cartoon Trivia and cricket Trivia was won by Salman after a tough competition. The interactive activity attracted crowd to the BR stall as the people were keen to know what the stall had have to offer them. They were excited to know that even they can share some data with the website.
The Business Recorder team received an overwhelming response from the crowd because of their helping and humble attitude. The team was available to answer questions raised by the people. They told students how they can be a part of BR's online community and how they can share their views and other related interests with the website. Through this event the Business Recorder website promoted an image that not only does it target corporate people but also caters to the youth and business students.
The event was full of fun and entertaining with a touch of knowledgeable activities such as at the Business Recorder's stall.
The Business Recorder team wishes to mark their presence at such events which are being organized by the youth so that both can share their views and intellectual ideas.