Transform 2012 - What’s next in Brand Management and Generational Marketing

Monday, 20 February 2012 15:54

KARACHI: Transform is an annual conference focusing on new marketing trends in various industries. The conference held in Karachi, “Transform 2012” concentrated on “What’s next in Brand Management and Generational Marketing”, with industry leaders speaking about the latest marketing strategies.

Transform 2012 brought together the best experts and specialists of the industry to share insights in brand management and new marketing techniques keeping in line with the actively changing market trends.

The speakers at the conference were renowned industry gurus including Tahir A. Khan, Chairman, Interflow Group, Fahad Qadir, Director Public Affairs & Communications at Coca-Cola Export Corporation, Yousuf Bashir Qureshi, CEO, YBQ Design Studio, Noaman Asar, Head of Planning, JWT, Salman Yousuf, Brand Manager, Pakistan Gillette, Braun, Oral-B and Duracell and Shahzad Nawaz, CEO, Shahzad Nawaz Consulting.

The event attracted a wide audience mix of students and teachers of reputed business institutions along with noted members of the business fraternity. The discussion led to ideas on new communication theories with regard to rapidly evolving markets, personal branding, tapping into the youth segments, brand building challenges, etc.

Tahir A. Khan said, “Honing skills in the art of communication is crucial to a business’s success. To effectively communicate, we must realize the need of the audience and their perception of your brand and how you want them to decode your brand messaging. The challenge of the cultural overlaps are many, your communication strategy must cater to the task of clear and transparent communication.”

Yousuf Bashir Qureshi speaking to the attendees said, “When marketing your product be involved to the extent of creating a brand identity for yourself as well. Designing is a personality based game and your product is as important as your own brand image.”

“Considering the changing market audience, expand your target consumer base and cater to their needs as well. The objective is to create new platforms from across the world for your product and gain recognition for your brand the world over.” said Fahad Qadir during his presentation.

The one-day conference was a lively and interactive session inviting thought provoking ideas for the next generation of marketing.