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KARACHI: They come from across Pakistan in search of one dream – the dream of becoming the next Veet Miss Super Model.  The Veet Miss Super Model Contest happens every year, but it doesn’t get any easier to choose the candidates who get an opportunity to take part in this auspicious contest.  This time, in Veet Miss Super Model Contest III, our celebrity judges, Frieha Altaf, the legendary entrepreneur who widened horizons for the fashion industry, Tapu Javeri, the photographer extraordinaire who sprinkles his tapulicious magic, and Nabeela, the bedazzling stylist, have shortlisted 10 candidates out of many.  With the new challenge of starring in a video, the challenge of modeling while acting, our 10 Veet girls have yet a bigger surprise – our very own celebrity judge, Meera.  Enjoying a wide experience, Meera never fails to entertain while sharing her words of wisdom with our beautiful models on this journey to becoming Veet Miss Super ...

LAHORE: This December, The Working Woman label, a brand by SEFAM PVT LTD, collaborated with one of Pakistan’s leading fashion couturiers, Adnan Pardesy, to reveal a debut collection of womenswear for Winter 2012-13, “Adnan Pardesy for The Working Woman”.  Launched in Lahore at The Working Woman flagship store in Calvary Ground, Adnan Pardesy for The Working Woman’s first collection for winter 2012/13 comprises of Pardesy’s signature design elements; simplicity in design and intricate detail in structure. ...
KARACHI: With the AW’12 blockbuster trends already at the top of every fashionista's shopping list, the Splash season collection is all set to offer high-voltage fashion trends that draw inspiration from the most popular catwalk trends, across the globe. Ranging from retro mix of the 19th century to tapestry and heritage classics and all the way to military alongside some Eastern futurism, the trends are given a spin to provide chic and elegant fashion. Beautifully ...
LAHORE: The prestigious textile house of Lala is set to introduce their debut shawl collection, "Pashmina by Lala" on November 28.  Priced at Rs3550, each Pashminashawl design is inspired by traditional Kashmiri embroidery as well as inspired by Chunri and Ralli designs. Each shawl will be accompanied by a complete suit consisting of a linen shirt and a shalwar, perfect for the winter season.  Indeed, the Lala Textile brand has today grown to encompass seven diverse retail ...
LAHORE: Glow by Warid recently presented the cutting-edge concept of "Augmented Reality" in the form of a never-seen-before brand engagement activity at the LUMS Thriller Night 2012. Augmented Reality is a concept involving choreographed imagery in a video stream where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual setup where a group of friends stand in a blank space in front of a ...


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