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KARACHI: Markings Publishing proudly presented their fifth title, "Deliciously Yours" by leading Pakistani chocolatier Lal Majid of the eponymous Lals Chocolate. Following the successful launches of a diverse portfolio of previous titles including ‘BHV Zoo – Life at Bahawalpur Zoo’ by Amean J, ‘Mrs. Azra Syed’s Pakistan Cooking’, ‘Dou Rukh’ by acclaimed photographers Arif Mahmood and Tapu Javeri and ‘The Cave’, ‘Deliciously Yours’ was Markings Publishing’s first ever dessert book title launched on Wednesday, 09 January 2013 at the Lal’s Patisserie located at 5-C, Khayban-e-Shahbaz, Karachi.    Deliciously Yours is a manifestation of Lal Majids’ childhood passion for chocolate and all that it represents. In 2010, she opened the doors to her first stand-alone luxury chocolate boutique in Karachi following years of cultivating her craft through classes and baking. She has rapidly expanded the Lal’s brand to Lahore and to several other locations in Karachi and it is now a Pakistani chocolate institution, where each piece of ...

LAHORE: Leading multi-label brand BRANDS Just Pret entrepreneurs Hadi Anwar, Somaya Adnan and Hasaah Hadi began 2013 with a debut exhibition in Lahore showcasing new collections from 11 of their designers on Saturday, January 5th, 2013 at Mall 94.  The one-day exhibition will run from 11am to 7pm at Mall 94 located on the Main Boulevard. The exhibition includes designs and collections from some of the most sought after upcoming designer labels in the industry including ...
KARACHI: In the spirit of the festive season and to jump start the New Year, popular international energy drink brand STING debuted its brand new youth based campaign "JHATZZZKA Dance Move" on 18th December 2012, across Pakistan. Celebrating thw campaign, Sting held an interactive activation at Atrium Karachi on 24th December 2012, where youth icon Ali Safina was present to judge the dance moves of the participants.  Celebrating the energy and vibe of Pakistan's youth, Sting’s ...
KARACHI: Coke Pakistan organized the “Crazy For Good” event to promote their Corporate Social Responsibility (CSR) activities and involvement. Arranged by Asiatic PR and the Coke team the event was hosted by well known RJ and TV actor Khalid Malik. The day started with the Coke happy bus taking guests to an unknown location with many fun activities on board. The group then ended up at Tushan beach at a beautiful hut which was decorated ...
KARACHI: This December, when the chill is beginning to swell, the hottest trend of marketing was coming under debate at DIG IT 2012.  Organised by Pakistan Advertisers Society (PAS), the first-of-its-kind, the Digital Marketing and Advertising Conference – DIG IT 2012 was held  at the Sheraton Hotel on December 18, 2012. The  conference highlighted the significance of the digital media and the impact it is creating in the marketing world locally.  This high-profile conference brought together some ...


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