LAHORE: L’Oréal Professionnel, the Parisian house of hairdressing, ushers in a new era of haircolor in Pakistan with the unveiling of INOA; a product of breakthrough technology that answers the unlimited color desires of today’s women in their constant quest for tailor made-color. Setting a new standard for haircolor in Pakistan, INOA captures unprecedented features: No Ammonia, Odor free and 100% coverage of white hair! A result of extreme research and development, INOA has won fourteen international awards and holds twenty two patents for its ground breaking technology. L’Oréal Professionnel launched INOA in Pakistan with an exclusive hair show featuring Stacey Broughton, International Hairstylist from the UK, in Karachi on Monday 11th March at Avari Towers.The evening began with a welcome note by Beauty Advisory Program Manager – L’Oréal Paris and Maybelline New York, Aale Mowjee who invited on-stage Managing Director, L’Oréal Pakistan Musharaf Hai who addressed the stylists, media ...