KARACHI: Fashionville 4 was conducted at Brands Just Pret, a multi-brand store located at Dolmen Clifton Mall. Brands Just Pret is the city’s newest and most exciting multi brand store which hosts a variety of big brand names and some innovative and exciting young labels.
Fashionville is a regular series of events conducted at Brands Just Pret where a group of designers come together to exhibit their products ranging from clothes, accessories, shoes, jewelry. Fashionville 4, the fourth in this series of events, was held at Brands Just Pret with four participating designers.
The designers were Amrah Khan, Bailin, Nabila Murtaza, Najma Zubair and SNL.
Quote from designer one
“This is a vibrant collection boosting an array of colours in smart summer casuals. Simply a must have this season available at brands just pret.” – Nabila Murtaza
Quote from designer two
“Our collection is a mix of vibrant color blogged shirts with interesting mughal motifs with added pearl along with diamante details, and pretty embellishments on colorful shaded shirts perfect to be worn at lunches and coffee parties and SNL outfit are must have in your wardrobe this season.” – SNL-Sofia Naveed Lari
Customers raved over the collections, and found them innovative, interesting and reasonably priced. The collections were based on international Spring/Summer recommendations such as a colorful palette made up of canary yellows, deep reds and vibrant oranges such as tangerine.
Asia Iqbal, 32, who came to attend the event, said she was delighted by the collections. “With the lawn tsunami currently in play in a big way, I was looking for different and interesting clothes and I think I have found them here. “
Another customer, Rahat Khan, 28, said she loved the simplicity and minimalism of some of the designs. “I really like the colors used and think these are ideal for this season and time,” she said.
Brands Just Pret opened at Dolmen Clifton Mall in December, and since then has launched numerous brands at their flagship store designed by Najmi Bilgrami. Besides clothes, the store also stocks a jewelry designer Naaj by Najia Anis as well as shoes by Flitz X and bags by Limited Editions Bags and Clutches.
Copyright Business Recorder, 2012