KARACHI: Pakistan’s Premiere Restaurant Guide under the registered company name of Food Connection Pakistan (Pvt.) Ltd. (www.fcpakistan.com), held its launch ceremony themed “A Dining Revolution” at Pearl Continental Karachi, where all pertinent figures from the hospitality sector as well as the media were gathered to commemorate the event. Haroon Leghari was the guest of honour. At the occasion, he spoke about the need of the growing food industry and how Food Connection Pakistan has come at just the right time to bridge the gap between consumers and the hospitality sector.
Food Connection Pakistan (Pvt.) Ltd. is an initiative of Pakistan-based entrepreneurs with foreign experience of running reputable establishments in the hospitality and technology sector. Since the time of their soft-launch, they have gained commendable momentum, primarily in Karachi and are now prepared to launch in all major cities of Pakistan by the end of January, 2012. This event was held to celebrate the launch of their website with full functionality which includes Online Reservations, FCBlog, Photolicious, Deals, Rate & Review and Points Redemption.
We are all now well aware that online is the next move for capturing your potential consumer (with over 500,000 unique food related searches on the Internet every month) while at the same time sustaining your present customer base; and considering that eating out takes 3/4th of the pie’s share in entertainment, Food Connection Pakistan has made an entry just at the right time and the advertising fraternity seem to have a lot to gain from this brilliant platform.
The company is very excited with the response received from the market and this is the first of many plans to pursue in IT for the Pakistani market.
Copyright Business Recorder, 2012
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