AIRLINK 69.92 Increased By ▲ 4.72 (7.24%)
BOP 5.46 Decreased By ▼ -0.11 (-1.97%)
CNERGY 4.50 Decreased By ▼ -0.06 (-1.32%)
DFML 25.71 Increased By ▲ 1.19 (4.85%)
DGKC 69.85 Decreased By ▼ -0.11 (-0.16%)
FCCL 20.02 Decreased By ▼ -0.28 (-1.38%)
FFBL 30.69 Increased By ▲ 1.58 (5.43%)
FFL 9.75 Decreased By ▼ -0.08 (-0.81%)
GGL 10.12 Increased By ▲ 0.11 (1.1%)
HBL 114.90 Increased By ▲ 0.65 (0.57%)
HUBC 132.10 Increased By ▲ 3.00 (2.32%)
HUMNL 6.73 Increased By ▲ 0.02 (0.3%)
KEL 4.44 No Change ▼ 0.00 (0%)
KOSM 4.93 Increased By ▲ 0.04 (0.82%)
MLCF 36.45 Decreased By ▼ -0.55 (-1.49%)
OGDC 133.90 Increased By ▲ 1.60 (1.21%)
PAEL 22.50 Decreased By ▼ -0.04 (-0.18%)
PIAA 25.39 Decreased By ▼ -0.50 (-1.93%)
PIBTL 6.61 Increased By ▲ 0.01 (0.15%)
PPL 113.20 Increased By ▲ 0.35 (0.31%)
PRL 30.12 Increased By ▲ 0.71 (2.41%)
PTC 14.70 Decreased By ▼ -0.54 (-3.54%)
SEARL 57.55 Increased By ▲ 0.52 (0.91%)
SNGP 66.60 Increased By ▲ 0.15 (0.23%)
SSGC 10.99 Increased By ▲ 0.01 (0.09%)
TELE 8.77 Decreased By ▼ -0.03 (-0.34%)
TPLP 11.51 Decreased By ▼ -0.19 (-1.62%)
TRG 68.61 Decreased By ▼ -0.01 (-0.01%)
UNITY 23.47 Increased By ▲ 0.07 (0.3%)
WTL 1.34 Decreased By ▼ -0.04 (-2.9%)
BR100 7,399 Increased By 104.2 (1.43%)
BR30 24,136 Increased By 282 (1.18%)
KSE100 70,910 Increased By 619.8 (0.88%)
KSE30 23,377 Increased By 205.6 (0.89%)

imageNEW YORK: The precipitous fall of Nokia phones sends a warning to all technology giants. Microsoft finally ditched the basic handset business in a deal that will see the devices reborn under the control of former Nokia bosses and Taiwan's Foxconn .

The $350 million sale price for the former crown jewel of a $300 billion enterprise is a testament to how quickly empires can vanish.

Nokia dominated the mobile-phone market at the turn of the millennium. It sold about a third of all such devices and reaped record profits while smaller rivals struggled.

The Finnish firm's position looked nearly impregnable - until Apple introduced the iPhone in 2007.

The market turned against Nokia's dated offerings, and the company sold its handset business to Microsoft for $7.2 billion in 2013.

Microsoft couldn't halt the slide, though, and wrote down most of the purchase price last summer. Now it's essentially closing the book on the fiasco by selling the basic-phone business and promising to "support" Lumia, the smartphone brand Microsoft developed with Nokia.

Foxconn and the other purchasers are betting customers have at least some fond memories of the Nokia brand. They have licensed the name and plan to use it on tablets and smartphones they manufacture.

The company now known as Nokia has, meanwhile, survived as a provider of phone antennas and other network equipment.

Though valued at some $30 billion, it's a shadow of its former self. It is the successor to the entity that merged with telecommunications firms Alcatel and Lucent.

The three companies were worth a total of more than $700 billion 15 years ago, before they combined.

Most investors and tech executives are well aware that today's behemoths can disappear, no matter how impregnable they may seem.

Hordes of nimble startups are constantly nipping at their heels. Apple stock, for example, trades at a roughly 30 percent discount to the S&P 500 Index, largely because investors see a risk of the iPhone becoming obsolete.

Alphabet and Facebook, meanwhile, are plowing money into moonshot projects that they hope will keep them rejuvenated. It may take those sorts of investments - and a healthy dose of paranoia - to keep rivals and age at bay a bit longer.

Copyright Reuters, 2016

Comments

Comments are closed.