Monday, 13 May 2013 17:56
Posted by Abdul Ahad
SHANGHAI: Sales of fast food giant KFC in China slumped an estimated 36 percent last month, according to parent Yum! Brands, as consumers shunned chicken due to the H7N9 bird flu outbreak in humans.For Yum overall, which includes other restaurant chains such as Pizza Hut, Chinese same-store sales -- a measure of turnover in established outlets -- fell an estimated 29 percent in April, according to an exchange filing on Friday.An outbreak of H7N9 avian influenza, found in humans for the first time, has killed 35 people in China since the government began reporting figures in late March, according to the National Health and Family Planning Commission.The ministry said Monday that four new deaths had occurred in the past week.Chinese cities have shut live poultry markets in response to the outbreak."Beginning the first week of April, publicity surrounding avian flu in China has had a significant, negative impact on KFC ...