In the coming future, shopping would take a U-turn as customers would be able to interact with the products on hand.
Well, you heard it right interact with them, basically the packaging would allow consumers to interact then instead of reading labels, all thanks to a new technology consumers would now interact with electronic screen on packaging that displays information about the product.
According to TechRadar, scientists working at the University of Sheffield have come up with a new type of digital screen, which in the coming feature would be instilled on the packages being delivered to your home, so one could just tap the display to see where it's from, like.
"Labels on packaging could become much more innovative, and allow customers to interact with and explore new products," says Professor David Lidzey, who worked on the display technology.
"The use of displays or light emitting panels on packaging will also allow companies to communicate brand awareness in a more sophisticated manner," said Lidzey.
"The paper-based packaging industry is worth billions of dollars. This innovative system we have developed with the University of Sheffield could give manufacturers a way to gain market share by being able to distinguish its products from competitors," said Chris Jones from Novalia.
The report further adds, the displays could include simple messages, and the tech could eventually feature in greetings cards too.
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