Shahrukh Khan’s Red Chillies Entertainments has won ‘The Mobbys Awards’ 2014 for the best use of digital media in marketing 'Happy New Year'.
The Mobbys Awards recognize the best use of mobile phone technology by studios, content providers, entertainment industry, business entities, sports, brands and more.
According to media reports, Red Chillies Entertainment has bagged the ‘Best Use of Digital Media’ in marketing ‘Happy New Year’ while Shahrukh Khan’s cricket franchise ‘Kolkata Knight Riders’ has also won ‘Best Digital Team of the Year’ and ‘Best Mobile Application/ Content in Sports’ at the ‘Mobbys Awards’.
Reportedly, Manish Kumar, Head of Marketing and Digital, Red Chillies Entertainment has also got the ‘digital marketing professional of the Year’ award.
Directed by Farah Khan and Produced by Shahrukh Khan and Gauri Khan, the movie has earned more than Rs. 350 crores worldwide.
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