Star Trek director boldly goes to conquer non sci-fi fans

LONDON: Director J.J. Abrams is hoping to persuade mainstream film audiences to boldly go where they have never gone before and embrace the next installment of "Star Trek", a franchise usually reserved for sci-fi geeks.

The man behind the cult TV series "Alias" and "Lost" told Reuters he initially hesitated when Viacom's Paramount Pictures asked him to take on the film series, whose installments in 1998 and 2002 failed to draw crowds.

<Center><b><i>Copyright Reuters, 2013</b></i><br></center>