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Students display various advertising ideas at ICS

Some 60 students of MSc Development Journalism (DJ) prepared various advertising ideas and displayed them in the form of 3D charts and posters at the Institute of Communication Studies (ICS), Punjab University on Monday. ICS Incharge Director Dr Noshina Saleem, Lecturer Shaista Khawar, Assistant Professors Shabbir Sarwar, Fahad Mahmood and others visited the exhibition and appreciated the efforts of the students.

"From the conception of ideas to their execution, we designed everything ourselves which really helped us to understand advertising," said a student, Sabahiya Nazir. Most of the students prepared advertisement campaigns for beverages and fast food products. "I worked on idea of health diet and conveyed the message that juice is one of the healthiest diets," said a student Iqra Butt.

Copyright Business Recorder, 2014



 



 
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Annual2013/14
Foreign Debt $61.805bn
Per Cap Income $1,386
GDP Growth 4.14%
Average CPI 8.6%
MonthlyJuly-June
Trade Balance $-19.98 bln
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Imports $45.11 bln
WeeklyOctober 27, 2014
Reserves $13.464 bln