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Students display various advertising ideas at ICS

Some 60 students of MSc Development Journalism (DJ) prepared various advertising ideas and displayed them in the form of 3D charts and posters at the Institute of Communication Studies (ICS), Punjab University on Monday. ICS Incharge Director Dr Noshina Saleem, Lecturer Shaista Khawar, Assistant Professors Shabbir Sarwar, Fahad Mahmood and others visited the exhibition and appreciated the efforts of the students.

"From the conception of ideas to their execution, we designed everything ourselves which really helped us to understand advertising," said a student, Sabahiya Nazir. Most of the students prepared advertisement campaigns for beverages and fast food products. "I worked on idea of health diet and conveyed the message that juice is one of the healthiest diets," said a student Iqra Butt.

Copyright Business Recorder, 2014



 



 
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Banking Review 2014


Annual2013/14
Foreign Debt $61.805bn
Per Cap Income $1,386
GDP Growth 4.14%
Average CPI 8.6%
MonthlyJune
Trade Balance $-2.378 bln
Exports $2.016 bln
Imports $4.394 bln
WeeklyJuly 23, 2015
Reserves $18.677 bln