South African batting great AB de Villiers, who is widely known as an innovator on the cricket circuit, has found newer means to interact with the fans.
The Proteas limited over skipper recently announced the launch of a new personalised application (app) that will run on both Android and Apple platforms.
The app, called AB 17, will allow AB fans to get access to the star cricketer’s life, and give fans an opportunity to have an interactive and direct approach to speak with him.
“I have been looking for a way to engage on a more authentic level with my fans across the world and I believe that my app – AB 17 — would be the perfect way to do so. It will be my life in a bundle, something that I haven’t been able to get across on traditional social media,†Villiers said via a press release, quoted Hindustan Times.
“The idea is to give the fans an idea of what it’s like to be an international cricketer playing the whole year round, and what it takes to get there. The app is an electronic open book and I hope fans will truly appreciate the insights I share with them, from off and on the field and on and off season,†De Villiers added.
The modern batting great is currently bust at the Indian Premier League (IPL), is expected to lead the Royal Challengers Bangalore in the absence of Virat Kohli, who would be unavailable due to back injury.
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